Kenneth Danielsson appointed new CEO at Mindshare Sweden

Kenneth Danielsson

Kenneth Danielsson new CEO at Mindshare Sweden

Mindshare Sweden is delighted that Kenneth Danielsson has agreed to assume the CEO position after the summer. Current CEO, Torbjörn Larsson, recently resigned after 14 years with the company.

Kenneth Danielsson has a background as Digital Director at Mindshare between 1999-2003, Nordic head of Aegis’ digital unit Isobar between 2003-2007 and most recently as CEO and founder of the local digital hybrid agency Wisely.

It is extremely exciting to reconnect with Mindshare in this way. Torbjörn Larsson leaves behind a very prosperous agency with strong clients and professional staff. I am proud to be taking over the reins and look forward to driving the Mindshare brand further in Sweden, says Kenneth Danielsson.

Martin Rasmussen, Nordic CEO at Mindshare, comments:

We are very grateful to have been able to recruit such a profile as Kenneth. At Mindshare, we work with adaptive marketing and with his digital expertise, he will be able to contribute a lot internally and of course to the increased profitability of our clients’ business. I look forward to working with Kenneth again and welcome him back to the purple network and into the Nordic management team.

For more information, please contact:

Kenneth Danielsson
Incoming CEO, Mindshare Sweden

Martin Ove Rasmussen
CEO Mindshare Denmark and Nordics
martin.rasmussen @