Dyson Appoints Mindshare to Global Media Account

Dyson, the British technology company best known for its cyclonic vacuum cleaners, has appointed Mindshare to its £120m global media account following a competitive pitch.

The appointment, which was driven by Dyson’s desire to consolidate into a single, global agency, sees media duties move from a range of agencies including PHD (UK) and UM (US) into Mindshare.

Nick Emery, Global CEO Mindshare, said: “Dyson is an ingenious technology company with huge ambitions. It’s a privilege to be selected to partner with them worldwide.

Dyson, founded in 1993 by Sir James Dyson, sells its products in 67 markets and employs 4,400 people worldwide.

For further information or photos please contact Greg Brooks at Mindshare Worldwide –  or +44 (0) 20 7969 4158 or +44 (0) 7826 869312

For Dyson product photography, click here