Barry Lee joins Mindshare Worldwide to run Integrated Digital Hub

27 August 2014, London: Mindshare, the global media agency network that is part of WPP, has hired Barry Lee to run the Mindshare Worldwide Central Team Integrated Digital Hub.

Lee, previously Managing Director UK at Zenith Optimedia’s Performics performance marketing agency, will oversee the development of the Integrated Digital Hub, which includes search, social and programmatic planning and buying services for Mindshare Worldwide’s global client base.

His remit is to make the Integrated Digital Hub the most sophisticated International Adaptive marketing unit in London. Taking advantage of the scale of Mindshare’s digital media partners and network on behalf of Mindshare’s unique global client base

Lee has 13 years experience working in the digital economy, including as head of digital services at Zenith Optimedia, before moving to set up Performics UK, where he built a 120 person unit with clients including Aviva, British Airways, Capital One, HP, L’Oreal, Mercedes, Next, O2 and RBS accounts.

Marco Rimini, CEO Mindshare Worldwide Central Team said: “More and more global clients want central digital content distribution through all channels, Barry’s arrival will help us perfect this offer for our clients.”