You may have noticed your daily Metro Herald is a little more festive this morning – a glossy wrap for M&S was made even better by adding some sparkle!
This year’s Eircom Spiders was a great night for Mindshare and the Unilever Ireland team. We won an Eircom Spider for Innovative Use of Technology in Digital Marketing for our work on Lyons Tea!
JCDecaux Ireland have announced the purchase of locally owned Bravo Outdoor Advertising Ltd. for an undisclosed sum.
According to TGI, Irish ownership of a tablet device is at 9% (Choices 4 TGI 2012), Future Foundation (Nov 2012) claims we’re at 21% ownership, while Red C research has 16% ownership. IAB (July 2012) research found 12% of Irish people go online using a tablet device.
Last night over 700 media industry representatives packed themselves into the Burlington Hotel for a night of celebrations at The Irish Media Awards 2013. We are delighted that Mindshare was among those recognised, winning four awards.
2012 was a landmark year for the TV market. It was a year that saw RTÉ unveil their new trading model which came into effect in July. It also saw public consultations held on the proposed Children’s Code with the resulting HFSS rules due to come into effect this year.
Twitter and Nielsen announced an exclusive agreement to create a ‘Nielsen Twitter TV rating’ in the US at the end of last year. They have pledged to deliver a syndicated-standard metric around the reach of TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.
It was announced today that Rory Mcllroy has officially become an ambassador for the Nike brand. Signing a 10 year deal reported to be in the region of €200 million. The number one golfer in the world joins a long list of sporting legends who have signed on the dotted line for the sports giant.
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