Your Ad Here? YouTube to Implement Stricter Policies On Channels, Advertising And Brand Safety

Your Ad Here? YouTube to Implement Stricter Policies On...

News | Posted 9th February 2018

2017 was a challenging year for YouTube, which saw some advertisers pulling spend from the platform amid fears that their brand would appear beside undesirable content. Advertisers have wanted the platform to provide reassurance about where display ads will appear, and have critiqued Google on their lack of response on the issue. In response to...

Smile Though Your Heart Is Aching

Smile Though Your Heart Is Aching

News | Posted 24th January 2018

Source: Kate O'Leary I recently attended Create, Alt, Delete where the question was posed – “how is science and psychology changing the face of content?” Content led marketing is big business yet tracking the effectiveness of our efforts is complex to say the least. To answer this, the speakers discussed AI, robot journalism, the power of...

TV3's Got Talent This Spring

TV3's Got Talent This Spring

News | Posted 23rd January 2018

Declan Dockery takes us through the upcoming TV3 Spring Schedule, launched earlier in January.

What Do The Facebook Newsfeed Changes Mean For Us?

What Do The Facebook Newsfeed Changes Mean For Us?

News | Posted 19th January 2018

In this article find out more about Facebook's recent newsfeed change and the subsequent implications for publishers and brands.

The Tangled Net

The Tangled Net

News | Posted 19th December 2017

The recent US vote to end net neutrality will have implications for consumers and advertisers alike. Michael Madigan looks at just what this means.

Is Virtual Reality Finally Becoming Mainstream?

Is Virtual Reality Finally Becoming Mainstream?

News | Posted 6th December 2017

Virtual Reality is an ever-growing phenomenon. Over the course of 2017, there have been numerous, and quite notable, uses of VR. Previously catered for by heavy tech budgets, with Facebook finally launching Oculus Go, this is potentially the first step to making VR more main stream.  In an increasingly hectic world the idea of escaping the...

Sexist Short Circuit

Sexist Short Circuit

News | Posted 4th December 2017

Featured in the November 2017 issue of marketing.ie, Eimear McGrath asks if technology is further fuelling gender imbalance?

The Dark Side of Facebook

The Dark Side of Facebook

News | Posted 21st November 2017

During the 2016 US Election as many as 126 million American Facebook users may have seen content uploaded by Russia-based operatives. The pages promoting the posts were largely fake accounts, created to spread misinformation to meddle in the election. The ads were pushed out were via ‘dark posts’ - which are not as evil as they sound. While the...

Mobile And Video - The Brand Opportunity

Mobile And Video - The Brand Opportunity

News | Posted 3rd November 2017

Following the inaugural IAB digital conference on mobile and video, MoVi 2017, Jane Ahlstrom delves into the key findings from the day from Nielsen, Wavemaker and Facebook.

Bring Back The Magic

Bring Back The Magic

News | Posted 25th October 2017

Has the magic of retail disappeared? Are our instore experiences living up to expectation? As a result of cultural changes over the past decade, we look at how retailers can maximise experiences for shoppers.

Advertising Theory: Translating into Practice

Advertising Theory: Translating into Practice

News | Posted 18th October 2017

We often say media is both an art and a science - we need to use the data (TGI, DILO, econometrics) to understand where messages need to appear and an art (culture relevance/consumer knowledge) to understand the motivators of our target audience. We have always worked to blend the data with the consumer truth to create meaningful campaigns. ...

Video Eats The World!

Video Eats The World!

News | Posted 10th October 2017

Predicting the future is never easy and no more so than in the world of media where technology has and continues to drive seismic shifts in how media is consumed.  Mindshare Futures, our emerging media and technology research programme based in London, specialises in future trends and has very recently released a report looking at the future of...

TV – Why Wouldn’t It Be Part Of Your Plan?

TV – Why Wouldn’t It Be Part Of Your Plan?

News | Posted 5th October 2017

It’s time to get communications planning done for 2018, which means it’s time for another round of questions about TV and its place on a plan. We address some of the most commonly asked questions about TV today.

Apple Safari And Intelligent Tracking Prevention

Apple Safari And Intelligent Tracking Prevention

News | Posted 29th September 2017

As of 25 September 2017, Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, called Intelligent Tracking Prevention, limits how advertisers and websites can track users by putting in place a 24-hour limit on ad tracking. We look at the implications.

Expect Your Face To Be Counted

Expect Your Face To Be Counted

News | Posted 18th September 2017

Facial recognition is on the brink of becoming mainstream with the news Apple’s new iPhone X is equipped with facial recognition technology that unlocks the phone. Even if you wear glasses or grow a beard it will recognise you. The technology has become incredibly good at recognising facial features. If we look to China, a face is the security...

The Rise Of Utility Marketing

The Rise Of Utility Marketing

News | Posted 14th September 2017

Credit: https://twitter.com/NationalLottery While I may have spent most my professional career, to-date, working for a utility, the idea of Utility Marketing is not something that's the exclusive domain of actual utilities. Utility Marketing may in fact feel alien to utilities who may not be overly comfortable with giving away their utility...

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