The latest television ‘event’ came to an end last night with the finale of 4 part drama Amber. It has grown it’s audience nightly since Sunday, and last night an average of 813,000 tuned in to find out what happened to Amber. Viewership peaked at 903,000 at 22.07 (average 26 HKW TVRs, peaking at 30 ratings)
"Amber" a four part series created by RTE hit our screens on Sunday night telling the story of a missing teenage girl in Dublin. After just two episodes, the show has proven to be a hit with more and more viewers tuning in to follow the mysterious search for this young girl.
We have taken a look at the most viewed TV commercials of 2013 on YouTube. Unfortunately there is no magic formula to make a video or advert go viral but judging from this list, including babies and fast cars into your creative will help you on your way!
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team. The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers.
1. Total number of spots The number of spots bought on commercially available TV channels in the Republic of Ireland in 2013 was5,612,384, a 21% increase on 2012 2. Amounting to The duration of these spots amounted to 143,592,980 seconds or 2,393,216 minutes 3. Top programmes of 2013 The Top Programmes in 2013 show a similar picture to 2012,...
Yesterday, in keeping with the true giving spirit of Christmas, Facebook launched its new donation feature. It means Facebook users can now donate directly to their chosen cause by clicking an embedded ‘Donate Now’ button on partnering non-profit’s home pages.
Following the sad news of Nelson Mandela’s passing last week, well wishes and condolences have been paid right across the globe from politicians, religious leaders, celebrities as well as regular people.
Mindshare Ireland’s Account Director Jessica King is currently running for election for the IAPI Youth Member position.
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