Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team. The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers.
1. Total number of spots The number of spots bought on commercially available TV channels in the Republic of Ireland in 2013 was5,612,384, a 21% increase on 2012 2. Amounting to The duration of these spots amounted to 143,592,980 seconds or 2,393,216 minutes 3. Top programmes of 2013 The Top Programmes in 2013 show a similar picture to 2012,...
Yesterday, in keeping with the true giving spirit of Christmas, Facebook launched its new donation feature. It means Facebook users can now donate directly to their chosen cause by clicking an embedded ‘Donate Now’ button on partnering non-profit’s home pages.
Following the sad news of Nelson Mandela’s passing last week, well wishes and condolences have been paid right across the globe from politicians, religious leaders, celebrities as well as regular people.
Mindshare Ireland’s Account Director Jessica King is currently running for election for the IAPI Youth Member position.
You may have noticed your daily Metro Herald is a little more festive this morning – a glossy wrap for M&S was made even better by adding some sparkle!
This year’s Eircom Spiders was a great night for Mindshare and the Unilever Ireland team. We won an Eircom Spider for Innovative Use of Technology in Digital Marketing for our work on Lyons Tea!
JCDecaux Ireland have announced the purchase of locally owned Bravo Outdoor Advertising Ltd. for an undisclosed sum.
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