From the latest market share figures released from Kantar Worldpanel for the Irish Supermarkets, it is clear that the larger players that once dominated are falling behind and the German discounters Aldi and Lidl are steaming ahead.
We look at how brands can leverage Spotify to reach their target audience. Brands can though skate a dangerous line between having interruptive or engaging content. For a campaign to be successful the brand must aspire to be engaging and provide a good experience for Spotify users. This article looks at examples from Levi's, Clipper Tea and...
This week marked the launch of GoMetro.ie from the team behind successful free newspaper: Metro Herald. The primary aim of the site is to be the go-to resource for Dublin commuters with real time transport information including updates on the inevitable delays commuters face on their daily trek to and from work.
The Lynx Apollo team for UK and Ireland picked up Silver for Best Launch Campaign at the highly coveted Festival of Media Awards, which were announced this week in Rome. Given the volume of global entries, to even get nominated in a very competitive category is an achievement.
Mindshare has raised €6,649 for Today FM’s Shave or Dye, beating their target of €5,000. In return some brave Mindshare people including CEO Bill Kinlay dyed and shaved their hair this Monday morning with the help of Today FM.
With numerous reports coming in on Ireland’s recovery in 2014, it is great to see some positive news coming from the retail sector. In January 2014, retail sales had jumped 9.4% YOY following a decline in Jan 2013 vs. 2012 of -1.65%, this is extremely positive news for Ireland and for retailers.
Understanding the consumer is key to a successful media campaign. We often disregard the real target audience and instead work to an idolised version of what we would like our consumer to be. We all need to go back to the basics, the truism that ‘we are all consumers’ and build our plans around this.
For the fourth year in a row Mindshare has retained its position as the largest agency investor in press (both newspaper and digital) advertising. According to the National Newspaper of Ireland (NNI), investment into press advertising totaled €155 million in 2013, of which €94 million came from advertising agencies.
After a pick-up in investment in 2013 in Outdoor advertising, the medium is seeing further investment from both supplier side, improving the quality of inventory, and advertisers seeing the advantage of outdoor investment on their media plans.
Last week, Carlton Screen Advertising, a household name for many of us, rebranded as Wide Eye Media. The new look Wide Eye Media will look at targeting the 15-24 demographic which accounts for 13% of the total population but more significantly, 28% of all Irish cinemagoers.
Julian Lynch from iProspect and Ollie Smith from Mindshare represented the IAB Search council at the IAB Connect Conference in Dublin on the 20th of February. The presentation recognises the difficulties marketers have in telling brand stories during an increasingly random and non-linear purchase cycle.
Jill Robinson from Mindshare Ireland talks about the IAPI Doyenne award, and it's aim to promote women in the industry who have the ability to be future leaders. Her aim is to encourage other women in the advertising industry to enter this award in 2014.
The much anticipated 86th Academy Awards, commonly known as the Oscars to you and me, hit our screens this week and it certainly landed well with our Irish audience once again. There were 286,000 live viewers according to the overnight figures, and numbers peaked at 408,000 viewers at 22:39 on Monday night on RTE2.
As we entered January 2014, a more epic battle than ever ensued in the private health insurance industry. With consideration for renewal increasing at the beginning of the year, the health insurance marketplace becomes very competitive with each insurer battling to recruit and retain members. This, in turn, drives increased media activity.
Netflix and Comcast have struck an historic deal that will have far reaching implications on the distribution of content and the media business over the next decade. Netflix have paid Comcast to prioritize the streaming speeds of their content over other streaming sites.
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