POV: FACEBOOK BRAND SAFETY: INVENTORY FILTERS

POV: FACEBOOK BRAND SAFETY: INVENTORY FILTERS

News | Posted 12th April 2019

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook instream video.

POV: APPLE EVENT 2019

POV: APPLE EVENT 2019

News | Posted 29th March 2019

This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Payprior to the upfront season.

POV: EU ARTICLE 13 COPYRIGHT LAWS

POV: EU ARTICLE 13 COPYRIGHT LAWS

News | Posted 29th March 2019

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

POV: GOOGLE STADIA

POV: GOOGLE STADIA

News | Posted 25th March 2019

Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia.

POV: PINTEREST UPDATES 2019

POV: PINTEREST UPDATES 2019

News | Posted 8th March 2019

Pinterest has announced the launch of Catalogs, a new way for brands to showcase products on the platform following a successful beta in 2018.

POV: INSTAGRAM’S NEW BRANDED CONTENT AD FORMATS

POV: INSTAGRAM’S NEW BRANDED CONTENT AD FORMATS

News | Posted 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

POV: SPOTIFY PODCAST ACQUISITIONS 2019

POV: SPOTIFY PODCAST ACQUISITIONS 2019

News | Posted 15th February 2019

Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions.

POV: MICROSOFT PROJECT XCLOUD

POV: MICROSOFT PROJECT XCLOUD

News | Posted 28th January 2019

Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella.

POV: Facebook Search Advertising

POV: Facebook Search Advertising

News | Posted 17th December 2018

Facebook has started to test ads in its search results and marketplace again. In 2012 the social giant offered ‘sponsored results’ in search but shut down the service in 2013. After a 5 years hiatus Facebook has decided to run another test to compete directly with Google Ads by relaunching its search advertising.

POV: Facebook Live Shopping

POV: Facebook Live Shopping

News | Posted 7th December 2018

Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger.

POV: YouTube's new pre-roll advertising model

POV: YouTube's new pre-roll advertising model

News | Posted 27th November 2018

YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

POV: Black Friday Innovations

POV: Black Friday Innovations

News | Posted 16th November 2018

Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite a haul!

POV - GAMING 2018: ELECTRONIC ARTS, TWITCH AND LINE

POV - GAMING 2018: ELECTRONIC ARTS, TWITCH AND LINE

News | Posted 2nd November 2018

This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other content areas.

Is Instagram Gunning For YouTube?

Is Instagram Gunning For YouTube?

News | Posted 18th September 2018

Instagram launched its newest feature, IGTV, allowing users to watch long form videos within the Instagram app or alternatively watch within its standalone IGTV app. IGTV has a built-in audience of all Instagram users which is nearly as large as YouTube - how will this new video format fair over the next few months?

Addressable TV - New Nirvana Or A Slippery Slope Of Unintended Consequences? I Can't Decide...

Addressable TV - New Nirvana Or A Slippery Slope Of...

News | Posted 3rd July 2018

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." F. Scott Fitzgerald No matter how much we want it to be an exact science, marketing is a beautiful mix of behaviour change, communication, art, science and a hint of alchemy. One of the...

The Referendum In Numbers

The Referendum In Numbers

News | Posted 29th May 2018

On May 25th, Ireland went to the polls. This was a Referendum of huge political and social divide, with long term consequence as the outcome obviously permanently amends our Constitution. The electorate were being asked whether or not to remove (repeal) the 8th Amendment, regarding the regulation of termination of pregnancy. They were being...

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