In July 2014, Twitter launched an analytics dashboard which allowed advertisers to measure the organic reach of their tweets for the first time. This also allowed advertisers to make direct comparisons between the organic reach they are getting from Facebook and the organic reach they are getting from Twitter.
The first released SIMI figures are very promising and are showing a 30%+ lift in car sales compared to last January. This will be the first time since 2010 we have seen significant positive growth in the car market.
The latest Rajar figures released in the UK today show that weekly radio listenership is at 91% of the UK population, which is a 1% increase on this time last year. While BBC continues to dominate UK radio with 55.2% share of hours versus the 42.1% with commercial radio.