Addressable TV - New Nirvana Or A Slippery Slope Of Unintended Consequences? I Can't Decide...

Addressable TV - New Nirvana Or A Slippery Slope Of...

News | Posted 3rd July 2018

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." F. Scott Fitzgerald No matter how much we want it to be an exact science, marketing is a beautiful mix of behaviour change, communication, art, science and a hint of alchemy. One of the...

The Referendum In Numbers

The Referendum In Numbers

News | Posted 29th May 2018

On May 25th, Ireland went to the polls. This was a Referendum of huge political and social divide, with long term consequence as the outcome obviously permanently amends our Constitution. The electorate were being asked whether or not to remove (repeal) the 8th Amendment, regarding the regulation of termination of pregnancy. They were being...

Time To Get Creative With Digital OOH

Time To Get Creative With Digital OOH

News | Posted 26th May 2018

The Out of Home (OOH) landscape is changing in Ireland and we are starting to embrace digital formats in this market. However, are we using Digital OOH in the most effective way or are we simply just using these formats in the same way as we use printed poster sites?

Betting On Investment In Sport

Betting On Investment In Sport

News | Posted 23rd May 2018

Sport is a gripping drama that can send fans into a rollercoaster of emotion, so we are lucky that this summer we will have the World Cup, the Ryder Cup, and of course the GAA Championship back on our TV screens. As fans we are passionate and loyal, so it makes sense that brand look to sport as a platform to share their communications because...

Can’t Skip This

Can’t Skip This

News | Posted 23rd May 2018

Snapchat has now officially rolled out unskippable six-second adverts. This article looks at the details and the implications.

#ad – Transparency And The Blogger

#ad – Transparency And The Blogger

News | Posted 17th May 2018

#ad #sp #sponsored. That wasn’t so hard to write. It is though, much harder to know when to write. During a recent talk with the ASAI, it became very clear that the lines are blurred. With a packed room full of bloggers and influencers, all from differing backgrounds and professions, the subtle nuances of paid content in each category were...

A Global Test Case For Democracy?

A Global Test Case For Democracy?

News | Posted 17th May 2018

So, our tiny little isle has been thrust into the global limelight again. This time it is not because of our weather-beaten news reporters, our big day in March or our sports fans. This time we have become the epicentre for the future of democracy.  Or that’s how some would have us think about it. What I’m referring to is Google’s unprecedented...

Caveat Influencer!

Caveat Influencer!

News | Posted 16th May 2018

Influencer marketing has long been viewed as ‘the next big thing’. Modelling agencies have expanded their (literal) portfolios to include influencers, and there are now influencer agencies to manage partnerships and sponsorships. There are also online platforms such like FameBit.com and Revfluence.com which help brands connect with influencers....

Is TV Getting A Face Lift?

Is TV Getting A Face Lift?

News | Posted 2nd May 2018

Have you heard?  YouTube Live TV is holding TV upfronts in the US. For those who don’t know YouTube Live TV is an online subscription model in the US, where people can stream or record content from 50+ networks, that means live content without a cable box. YouTube has been very frank that TV, not mobile, is their focus in 2018. 70% of people in...

The Time Has Come For Country Music

The Time Has Come For Country Music

News | Posted 20th April 2018

I don’t get Nathan Carter or country music but looks like I could be in the minority.  Hailing from the Four Country Roads, I was more aware of the immense coverage given to Big Tom’s passing over the last few days. The Irish Independent dedicated a six-page pull out to the king of country; & Ryan Tubridy dedicated a full programme on radio,...

Beast From The East Storms Media!

Beast From The East Storms Media!

News | Posted 15th March 2018

It’s safe to say that no one in the country could have missed the massive ‘beast’ that hit our shores at the start of the month, the biggest weather event to hit the country since 1982! When any big unscheduled event hits, it can drive fluctuations in media consumption and we have seen that news media channels were able to ‘weather’ the storm...

The Beast From The East Or So-Called Storm Emma’s Best Media Reactions!

The Beast From The East Or So-Called Storm Emma’s Best...

News | Posted 12th March 2018

As always, when a major weather event hits our shores or has the potential to hit the island of Ireland, the whole country goes MAD! ‘Weather’ it be the apocalyptic rush to the supermarket to get every loaf of bread and litre of milk in sight, or the preparations to get the best hiking boots as you go about your travels trekking to and from work...

Who We Be – Our Favourite Albums From The Last Year

Who We Be – Our Favourite Albums From The Last Year

News | Posted 22nd February 2018

For a change, I wanted to talk about us. Over the last few weeks, media coverage has been dominated by awards and ‘Best of’ lists from 2017. From a marketing perspective, your LinkedIn feed is undoubtedly full of the top trends for the year ahead, but few show agencies’ actual real-life interests. We’re constantly interrogating, adapting, and...

New Digital Formats Promise To Be Lean Not Mean

New Digital Formats Promise To Be Lean Not Mean

News | Posted 21st February 2018

There is an ongoing problem within the digital ecosystem. The concept of value exchange has become lost on a large portion of internet users. Content and experiences have been free for so long that advertising can feel like it is sullying an individual’s digital experience rather than facilitating it. Thus, adblockers are viewed by many as a...

Your Ad Here? YouTube to Implement Stricter Policies On Channels, Advertising And Brand Safety

Your Ad Here? YouTube to Implement Stricter Policies On...

News | Posted 9th February 2018

2017 was a challenging year for YouTube, which saw some advertisers pulling spend from the platform amid fears that their brand would appear beside undesirable content. Advertisers have wanted the platform to provide reassurance about where display ads will appear, and have critiqued Google on their lack of response on the issue. In response to...

Smile Though Your Heart Is Aching

Smile Though Your Heart Is Aching

News | Posted 24th January 2018

Source: Kate O'Leary I recently attended Create, Alt, Delete where the question was posed – “how is science and psychology changing the face of content?” Content led marketing is big business yet tracking the effectiveness of our efforts is complex to say the least. To answer this, the speakers discussed AI, robot journalism, the power of...

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