In July 2014, Twitter launched an analytics dashboard which allowed advertisers to measure the organic reach of their tweets for the first time. This also allowed advertisers to make direct comparisons between the organic reach they are getting from Facebook and the organic reach they are getting from Twitter.
JCDecaux Ireland have announced the purchase of locally owned Bravo Outdoor Advertising Ltd. for an undisclosed sum.
It was announced today that Rory Mcllroy has officially become an ambassador for the Nike brand. Signing a 10 year deal reported to be in the region of €200 million. The number one golfer in the world joins a long list of sporting legends who have signed on the dotted line for the sports giant.