The Out of Home (OOH) landscape is changing in Ireland and we are starting to embrace digital formats in this market. However, are we using Digital OOH in the most effective way or are we simply just using these formats in the same way as we use printed poster sites?
The first half of 2015 has been a solid year for Out of Home (OOH) advertising with expenditure growing 4% (€1.8m) year on year, Jan-Jun 2014. To add to this we have seen increased opportunities becoming available in OOH, particularly in the digital space.
The mantra of the festival is that creativity is the driving force for business, for change and for good. The festival aims to inspire creative bravery that changes the course of communication
With consumers continuously exposed to so many brands and product offerings, the need for brands to stand out has become increasingly important. In order to cut through the clutter, brands now need to adapt traditional communication methods to ensure their message is engaging and will remain relevant to consumers.
If recent investment into media in this country is a barometer, the temperature is rising. I've noticed a renewed energy behind many media suppliers.Perhaps it’s the onslaught of more competition and fragmentation in the marketplace but in any case, it’s welcomed with open arms.
The Lynx Apollo team for UK and Ireland picked up Silver for Best Launch Campaign at the highly coveted Festival of Media Awards, which were announced this week in Rome. Given the volume of global entries, to even get nominated in a very competitive category is an achievement.
After a pick-up in investment in 2013 in Outdoor advertising, the medium is seeing further investment from both supplier side, improving the quality of inventory, and advertisers seeing the advantage of outdoor investment on their media plans.
We love adaptive marketing here at Mindshare, so when our friends at QMP Publicis called on a wet and windy Valentine’s Eve to say they had an amazing creative idea that they wanted to go live within 18hrs on the streets (Transvisions @ Connolly, Pearse, Heuston and Busaras) as well across Video on Demand, who were we to say no?
JCDecaux Ireland have announced the purchase of locally owned Bravo Outdoor Advertising Ltd. for an undisclosed sum.