The Out of Home (OOH) landscape is changing in Ireland and we are starting to embrace digital formats in this market. However, are we using Digital OOH in the most effective way or are we simply just using these formats in the same way as we use printed poster sites?
Sport is a gripping drama that can send fans into a rollercoaster of emotion, so we are lucky that this summer we will have the World Cup, the Ryder Cup, and of course the GAA Championship back on our TV screens. As fans we are passionate and loyal, so it makes sense that brand look to sport as a platform to share their communications because...
The much anticipated plans for Virgin Media have been announced following their recent acquisition of UTV Ireland and how this would work with existing channels TV3 and 3e.
Podcasts have been around since 2000 but were consumed by a niche audience. Fast forward to 2016 and it’s mainstream- it’s consumed by 382,000 of today’s mobile and audio-literate audience. (Source TGI) The primary device for listening is desktop /laptop with the smartphone a close second. (Source:The 7 stars and DAX)
Advertising is Dead, Long Live Advertising was the theme given to agencies for this year’s annual IMJ Agency Issue. It immediately had me dusting off Tom Himpe’s 2006 book of the same name to give me some insight on the shifts in advertising that have taken place in the past ten years.
Yesterday Mindshare played host to approximately 200 colleagues and friends in Wanderers Rugby Club for our 2nd Media Games. The day was about not only celebrating Mindshare’s 16th birthday but about saying a big thank you to the media partners we work with every day.
We look at the Black Friday shopping trend and where the opportunity may be for Irish brands to capitalise. We are seeing a growing awareness of Black Friday in Ireland, but are Irish retailers missing an opportunity to stand out from competitors?
Online behaviour has changed over the last 18 months. With more site traffic coming from mobile and tablet, advertisers need to assess their online KPIs and adjust how they measure search performance so that they don't miss key opportunities to reach consumers.
Michael looks at past Champions League finals, the TV ratings achieved and whether the switch of hosting the final on a Wednesday to Saturday has had an effect or if it really just comes down to whether a Premier League team are taking part.
The latest JNLR survey, released yesterday afternoon, showed us that 83% of the population are tuning in every day and listening for on average 3.9 hours per day. Radio continues to make people feel connected and part of the wider community.
This summer promises a fantastic line up of films from all genres, bringing opportunities for brands to reach a broad range of audiences. Here we take a look at a few cinematic highlights we can look forward to in the coming months.
We look at how brands can leverage Spotify to reach their target audience. Brands can though skate a dangerous line between having interruptive or engaging content. For a campaign to be successful the brand must aspire to be engaging and provide a good experience for Spotify users. This article looks at examples from Levi's, Clipper Tea and...
Showing 1 - 16 of 37 results