A Global Test Case For Democracy?

A Global Test Case For Democracy?

News | Posted 17th May 2018

So, our tiny little isle has been thrust into the global limelight again. This time it is not because of our weather-beaten news reporters, our big day in March or our sports fans. This time we have become the epicentre for the future of democracy.  Or that’s how some would have us think about it. What I’m referring to is Google’s unprecedented...

#ad – Transparency And The Blogger

#ad – Transparency And The Blogger

News | Posted 17th May 2018

#ad #sp #sponsored. That wasn’t so hard to write. It is though, much harder to know when to write. During a recent talk with the ASAI, it became very clear that the lines are blurred. With a packed room full of bloggers and influencers, all from differing backgrounds and professions, the subtle nuances of paid content in each category were...

Caveat Influencer!

Caveat Influencer!

News | Posted 16th May 2018

Influencer marketing has long been viewed as ‘the next big thing’. Modelling agencies have expanded their (literal) portfolios to include influencers, and there are now influencer agencies to manage partnerships and sponsorships. There are also online platforms such like FameBit.com and Revfluence.com which help brands connect with influencers....

Is TV Getting A Face Lift?

Is TV Getting A Face Lift?

News | Posted 2nd May 2018

Have you heard?  YouTube Live TV is holding TV upfronts in the US. For those who don’t know YouTube Live TV is an online subscription model in the US, where people can stream or record content from 50+ networks, that means live content without a cable box. YouTube has been very frank that TV, not mobile, is their focus in 2018. 70% of people in...

The Time Has Come For Country Music

The Time Has Come For Country Music

News | Posted 20th April 2018

I don’t get Nathan Carter or country music but looks like I could be in the minority.  Hailing from the Four Country Roads, I was more aware of the immense coverage given to Big Tom’s passing over the last few days. The Irish Independent dedicated a six-page pull out to the king of country; & Ryan Tubridy dedicated a full programme on radio,...

Beast From The East Storms Media!

Beast From The East Storms Media!

News | Posted 15th March 2018

It’s safe to say that no one in the country could have missed the massive ‘beast’ that hit our shores at the start of the month, the biggest weather event to hit the country since 1982! When any big unscheduled event hits, it can drive fluctuations in media consumption and we have seen that news media channels were able to ‘weather’ the storm...

The Beast From The East Or So-Called Storm Emma’s Best Media Reactions!

The Beast From The East Or So-Called Storm Emma’s Best...

News | Posted 12th March 2018

As always, when a major weather event hits our shores or has the potential to hit the island of Ireland, the whole country goes MAD! ‘Weather’ it be the apocalyptic rush to the supermarket to get every loaf of bread and litre of milk in sight, or the preparations to get the best hiking boots as you go about your travels trekking to and from work...

Who We Be – Our Favourite Albums From The Last Year

Who We Be – Our Favourite Albums From The Last Year

News | Posted 22nd February 2018

For a change, I wanted to talk about us. Over the last few weeks, media coverage has been dominated by awards and ‘Best of’ lists from 2017. From a marketing perspective, your LinkedIn feed is undoubtedly full of the top trends for the year ahead, but few show agencies’ actual real-life interests. We’re constantly interrogating, adapting, and...

New Digital Formats Promise To Be Lean Not Mean

New Digital Formats Promise To Be Lean Not Mean

News | Posted 21st February 2018

There is an ongoing problem within the digital ecosystem. The concept of value exchange has become lost on a large portion of internet users. Content and experiences have been free for so long that advertising can feel like it is sullying an individual’s digital experience rather than facilitating it. Thus, adblockers are viewed by many as a...

Your Ad Here? YouTube to Implement Stricter Policies On Channels, Advertising And Brand Safety

Your Ad Here? YouTube to Implement Stricter Policies On...

News | Posted 9th February 2018

2017 was a challenging year for YouTube, which saw some advertisers pulling spend from the platform amid fears that their brand would appear beside undesirable content. Advertisers have wanted the platform to provide reassurance about where display ads will appear, and have critiqued Google on their lack of response on the issue. In response to...

Smile Though Your Heart Is Aching

Smile Though Your Heart Is Aching

News | Posted 24th January 2018

Source: Kate O'Leary I recently attended Create, Alt, Delete where the question was posed – “how is science and psychology changing the face of content?” Content led marketing is big business yet tracking the effectiveness of our efforts is complex to say the least. To answer this, the speakers discussed AI, robot journalism, the power of...

Is Virtual Reality Finally Becoming Mainstream?

Is Virtual Reality Finally Becoming Mainstream?

News | Posted 6th December 2017

Virtual Reality is an ever-growing phenomenon. Over the course of 2017, there have been numerous, and quite notable, uses of VR. Previously catered for by heavy tech budgets, with Facebook finally launching Oculus Go, this is potentially the first step to making VR more main stream.  In an increasingly hectic world the idea of escaping the...

The Dark Side of Facebook

The Dark Side of Facebook

News | Posted 21st November 2017

During the 2016 US Election as many as 126 million American Facebook users may have seen content uploaded by Russia-based operatives. The pages promoting the posts were largely fake accounts, created to spread misinformation to meddle in the election. The ads were pushed out were via ‘dark posts’ - which are not as evil as they sound. While the...

Advertising Theory: Translating into Practice

Advertising Theory: Translating into Practice

News | Posted 18th October 2017

We often say media is both an art and a science - we need to use the data (TGI, DILO, econometrics) to understand where messages need to appear and an art (culture relevance/consumer knowledge) to understand the motivators of our target audience. We have always worked to blend the data with the consumer truth to create meaningful campaigns. ...

Video Eats The World!

Video Eats The World!

News | Posted 10th October 2017

Predicting the future is never easy and no more so than in the world of media where technology has and continues to drive seismic shifts in how media is consumed.  Mindshare Futures, our emerging media and technology research programme based in London, specialises in future trends and has very recently released a report looking at the future of...

TV – Why Wouldn’t It Be Part Of Your Plan?

TV – Why Wouldn’t It Be Part Of Your Plan?

News | Posted 5th October 2017

It’s time to get communications planning done for 2018, which means it’s time for another round of questions about TV and its place on a plan. We address some of the most commonly asked questions about TV today.

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