With consumers continuously exposed to so many brands and product offerings, the need for brands to stand out has become increasingly important. In order to cut through the clutter, brands now need to adapt traditional communication methods to ensure their message is engaging and will remain relevant to consumers.
If recent investment into media in this country is a barometer, the temperature is rising. I've noticed a renewed energy behind many media suppliers.Perhaps it’s the onslaught of more competition and fragmentation in the marketplace but in any case, it’s welcomed with open arms.
This summer promises a fantastic line up of films from all genres, bringing opportunities for brands to reach a broad range of audiences. Here we take a look at a few cinematic highlights we can look forward to in the coming months.
Last week, Carlton Screen Advertising, a household name for many of us, rebranded as Wide Eye Media. The new look Wide Eye Media will look at targeting the 15-24 demographic which accounts for 13% of the total population but more significantly, 28% of all Irish cinemagoers.
The first released SIMI figures are very promising and are showing a 30%+ lift in car sales compared to last January. This will be the first time since 2010 we have seen significant positive growth in the car market.