POV: SPOTIFY PODCAST ACQUISITIONS 2019

POV: SPOTIFY PODCAST ACQUISITIONS 2019

News | Posted 15th February 2019

Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions.

POV: MICROSOFT PROJECT XCLOUD

POV: MICROSOFT PROJECT XCLOUD

News | Posted 28th January 2019

Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella.

POV: Facebook Search Advertising

POV: Facebook Search Advertising

News | Posted 17th December 2018

Facebook has started to test ads in its search results and marketplace again. In 2012 the social giant offered ‘sponsored results’ in search but shut down the service in 2013. After a 5 years hiatus Facebook has decided to run another test to compete directly with Google Ads by relaunching its search advertising.

POV: Facebook Live Shopping

POV: Facebook Live Shopping

News | Posted 7th December 2018

Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger.

POV: YouTube's new pre-roll advertising model

POV: YouTube's new pre-roll advertising model

News | Posted 27th November 2018

YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

POV: Black Friday Innovations

POV: Black Friday Innovations

News | Posted 16th November 2018

Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite a haul!

POV - GAMING 2018: ELECTRONIC ARTS, TWITCH AND LINE

POV - GAMING 2018: ELECTRONIC ARTS, TWITCH AND LINE

News | Posted 2nd November 2018

This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other content areas.

Is Instagram Gunning For YouTube?

Is Instagram Gunning For YouTube?

News | Posted 18th September 2018

Instagram launched its newest feature, IGTV, allowing users to watch long form videos within the Instagram app or alternatively watch within its standalone IGTV app. IGTV has a built-in audience of all Instagram users which is nearly as large as YouTube - how will this new video format fair over the next few months?

Addressable TV - New Nirvana Or A Slippery Slope Of Unintended Consequences? I Can't Decide...

Addressable TV - New Nirvana Or A Slippery Slope Of...

News | Posted 3rd July 2018

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." F. Scott Fitzgerald No matter how much we want it to be an exact science, marketing is a beautiful mix of behaviour change, communication, art, science and a hint of alchemy. One of the...

The Referendum In Numbers

The Referendum In Numbers

News | Posted 29th May 2018

On May 25th, Ireland went to the polls. This was a Referendum of huge political and social divide, with long term consequence as the outcome obviously permanently amends our Constitution. The electorate were being asked whether or not to remove (repeal) the 8th Amendment, regarding the regulation of termination of pregnancy. They were being...

Time To Get Creative With Digital OOH

Time To Get Creative With Digital OOH

News | Posted 26th May 2018

The Out of Home (OOH) landscape is changing in Ireland and we are starting to embrace digital formats in this market. However, are we using Digital OOH in the most effective way or are we simply just using these formats in the same way as we use printed poster sites?

Betting On Investment In Sport

Betting On Investment In Sport

News | Posted 23rd May 2018

Sport is a gripping drama that can send fans into a rollercoaster of emotion, so we are lucky that this summer we will have the World Cup, the Ryder Cup, and of course the GAA Championship back on our TV screens. As fans we are passionate and loyal, so it makes sense that brand look to sport as a platform to share their communications because...

Can’t Skip This

Can’t Skip This

News | Posted 23rd May 2018

Snapchat has now officially rolled out unskippable six-second adverts. This article looks at the details and the implications.

#ad – Transparency And The Blogger

#ad – Transparency And The Blogger

News | Posted 17th May 2018

#ad #sp #sponsored. That wasn’t so hard to write. It is though, much harder to know when to write. During a recent talk with the ASAI, it became very clear that the lines are blurred. With a packed room full of bloggers and influencers, all from differing backgrounds and professions, the subtle nuances of paid content in each category were...

A Global Test Case For Democracy?

A Global Test Case For Democracy?

News | Posted 17th May 2018

So, our tiny little isle has been thrust into the global limelight again. This time it is not because of our weather-beaten news reporters, our big day in March or our sports fans. This time we have become the epicentre for the future of democracy.  Or that’s how some would have us think about it. What I’m referring to is Google’s unprecedented...

Caveat Influencer!

Caveat Influencer!

News | Posted 16th May 2018

Influencer marketing has long been viewed as ‘the next big thing’. Modelling agencies have expanded their (literal) portfolios to include influencers, and there are now influencer agencies to manage partnerships and sponsorships. There are also online platforms such like FameBit.com and Revfluence.com which help brands connect with influencers....

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