Facebook Live Shopping

Facebook Live Shopping

News | Posted 7th December 2018

Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger.

YouTube's new pre-roll advertising model

YouTube's new pre-roll advertising model

News | Posted 27th November 2018

YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

POV: Black Friday Innovations

POV: Black Friday Innovations

News | Posted 16th November 2018

Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite a haul!

POV - GAMING 2018: ELECTRONIC ARTS, TWITCH AND LINE

POV - GAMING 2018: ELECTRONIC ARTS, TWITCH AND LINE

News | Posted 2nd November 2018

This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other content areas.

Is Instagram Gunning For YouTube?

Is Instagram Gunning For YouTube?

News | Posted 18th September 2018

Instagram launched its newest feature, IGTV, allowing users to watch long form videos within the Instagram app or alternatively watch within its standalone IGTV app. IGTV has a built-in audience of all Instagram users which is nearly as large as YouTube - how will this new video format fair over the next few months?

Addressable TV - New Nirvana Or A Slippery Slope Of Unintended Consequences? I Can't Decide...

Addressable TV - New Nirvana Or A Slippery Slope Of...

News | Posted 3rd July 2018

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." F. Scott Fitzgerald No matter how much we want it to be an exact science, marketing is a beautiful mix of behaviour change, communication, art, science and a hint of alchemy. One of the...

The Referendum In Numbers

The Referendum In Numbers

News | Posted 29th May 2018

On May 25th, Ireland went to the polls. This was a Referendum of huge political and social divide, with long term consequence as the outcome obviously permanently amends our Constitution. The electorate were being asked whether or not to remove (repeal) the 8th Amendment, regarding the regulation of termination of pregnancy. They were being...

Time To Get Creative With Digital OOH

Time To Get Creative With Digital OOH

News | Posted 26th May 2018

The Out of Home (OOH) landscape is changing in Ireland and we are starting to embrace digital formats in this market. However, are we using Digital OOH in the most effective way or are we simply just using these formats in the same way as we use printed poster sites?

Betting On Investment In Sport

Betting On Investment In Sport

News | Posted 23rd May 2018

Sport is a gripping drama that can send fans into a rollercoaster of emotion, so we are lucky that this summer we will have the World Cup, the Ryder Cup, and of course the GAA Championship back on our TV screens. As fans we are passionate and loyal, so it makes sense that brand look to sport as a platform to share their communications because...

Can’t Skip This

Can’t Skip This

News | Posted 23rd May 2018

Snapchat has now officially rolled out unskippable six-second adverts. This article looks at the details and the implications.

A Global Test Case For Democracy?

A Global Test Case For Democracy?

News | Posted 17th May 2018

So, our tiny little isle has been thrust into the global limelight again. This time it is not because of our weather-beaten news reporters, our big day in March or our sports fans. This time we have become the epicentre for the future of democracy.  Or that’s how some would have us think about it. What I’m referring to is Google’s unprecedented...

#ad – Transparency And The Blogger

#ad – Transparency And The Blogger

News | Posted 17th May 2018

#ad #sp #sponsored. That wasn’t so hard to write. It is though, much harder to know when to write. During a recent talk with the ASAI, it became very clear that the lines are blurred. With a packed room full of bloggers and influencers, all from differing backgrounds and professions, the subtle nuances of paid content in each category were...

Caveat Influencer!

Caveat Influencer!

News | Posted 16th May 2018

Influencer marketing has long been viewed as ‘the next big thing’. Modelling agencies have expanded their (literal) portfolios to include influencers, and there are now influencer agencies to manage partnerships and sponsorships. There are also online platforms such like FameBit.com and Revfluence.com which help brands connect with influencers....

Is TV Getting A Face Lift?

Is TV Getting A Face Lift?

News | Posted 2nd May 2018

Have you heard?  YouTube Live TV is holding TV upfronts in the US. For those who don’t know YouTube Live TV is an online subscription model in the US, where people can stream or record content from 50+ networks, that means live content without a cable box. YouTube has been very frank that TV, not mobile, is their focus in 2018. 70% of people in...

The Time Has Come For Country Music

The Time Has Come For Country Music

News | Posted 20th April 2018

I don’t get Nathan Carter or country music but looks like I could be in the minority.  Hailing from the Four Country Roads, I was more aware of the immense coverage given to Big Tom’s passing over the last few days. The Irish Independent dedicated a six-page pull out to the king of country; & Ryan Tubridy dedicated a full programme on radio,...

13 Media Facts About Friday The 13th

13 Media Facts About Friday The 13th

News | Posted 13th April 2018

One of the most feared days is upon us, but is it really an unlucky day for those of us in the world of media? Here we look at some of the interesting media facts about Friday the 13th.

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