Young Lions 2019

Laura Donaldson

Bonjour Cannes! Well almost… I can’t believe that we are less than a week away from the Cannes Lions International Festival of Creativity in France. I have the incredible opportunity of attending as a Young Lion representative on behalf of Mindshare. Growing up in Canada, you would think that I would have this French thing down. But to be honest, my Grade 9 French will only get me so far and it’s probably just a “hello” & “goodbye”. Either way, I couldn’t be more excited to stretch that language muscle for the first time in 10 years.

Storytelling has never been more crucial for brands to connect with their audience. In a fragmented media environment with more content players coming around every corner, there is more competition than ever before for consumers time. Working as the Marketing Science lead for Mindshare Canada, I am especially excited to hear from brand and media leaders from all around the world on the changing audience dynamic. While I work with numbers all day long, there is so much more to the data than just the what, we constantly look to uncover the why. We need to be able to create this story. This need to create a story for our audience, for our clients, and for ourselves is rooted in data and in content. Over the course of the week, I’m really looking forward to hearing these talks:

  • It’s the Real Thing – The Coca-Cola Company
  • In a World of Disruption, Storytelling Wins – NBCUniversal
  • The Outsiders: Understanding Culture, Harnessing Perspective, Creating Change by Neuro-Insights & T-Mobile (Hi Sophia Bush!!)

This is a jam-packed week filled with some of the brightest minds in the advertising world. Talk about mind-blowing. Our industry is in a sea of change and I can’t wait to hear how different leaders have adapted, pivoted, or ignored the imminent pressure from our clients, from consumers, and from culture. I am curious to learn and hear from some of the best in the world. I am so excited to bring all of this incredible learning back in my work for our clients at Mindshare Canada!

Written by Laura Donaldson