One of the best things about attending Cannes is that everyone is in one place at one time to promote their best work. This will give me a rare opportunity to research what is selling and what the trends are globally.
I’m most looking forward to joining creativity sessions because I want to see some examples of how it can be implemented to media and how it works across the world.
I want them to be brave, (as in the sessions I’ll join in) I want them to be more open-minded. We know that to promote something brings interaction, engagement... etc. But I think that’s not enough. To think and evaluate is one thing, to bring innovative opinions and take risks, is much better!
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