News

POV: Amazon Looks to Buy Sizmek

POV: Amazon Looks to Buy Sizmek

News | Publiziert 24th May 2019

Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek.

POV: Google’s New Ad Formats

POV: Google’s New Ad Formats

News | Publiziert 17th May 2019

Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant and more.

POV: Google I/O Conference 2019

POV: Google I/O Conference 2019

News | Publiziert 10th May 2019

Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates.

POV: Facebook F8 Developer Conference 2019

POV: Facebook F8 Developer Conference 2019

News | Publiziert 3rd May 2019

Mindshare Point of View: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans.

Digital-POV: Q1 2019 Earnings

Digital-POV: Q1 2019 Earnings

News | Publiziert 26th April 2019

Mindshare Point of View: Snap, Twitter, Facebook and Amazon all reported results this week. Here’s what you need to know.

Digital-POV: Facebook Voice Assistant

Digital-POV: Facebook Voice Assistant

News | Publiziert 23rd April 2019

Mindshare Point of View: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. The story, was broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters.

Digital-POV: Facebook Brand Safety: Inventory Filters

Digital-POV: Facebook Brand Safety: Inventory Filters

News | Publiziert 12th April 2019

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.

POV: Snap Inc’s First Partner Summit

POV: Snap Inc’s First Partner Summit

News | Publiziert 5th April 2019

Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform.

POV: EU Article 13 Copyright Laws

POV: EU Article 13 Copyright Laws

News | Publiziert 29th March 2019

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

POV: Apple Event 2019

POV: Apple Event 2019

News | Publiziert 29th March 2019

This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Pay prior to the upfront season.

POV: Google's Stadia

POV: Google's Stadia

News | Publiziert 22nd March 2019

Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.

POV: SXSW Interactive 2019

POV: SXSW Interactive 2019

News | Publiziert 15th March 2019

Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.

Digital-POV: Pinterest Updates 2019

Digital-POV: Pinterest Updates 2019

News | Publiziert 8th March 2019

Pinterest recently announced a new way to showcase products on the platform by introducing catalogs, after a successful beta period back in 2018.

Digital-POV: Instagram's New Branded Content Ad Units

Digital-POV: Instagram's New Branded Content Ad Units

News | Publiziert 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

Digital-POV: Mobile World Congress 2019

Digital-POV: Mobile World Congress 2019

News | Publiziert 4th March 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...

Digital-POV: Facebook Campaign Budget Optimisation

Digital-POV: Facebook Campaign Budget Optimisation

News | Publiziert 22nd February 2019

Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Advertisers can currently allocate budget at Ad Set level, however, now budgets will be moved to Campaign level allowing Facebook’s algorithm to automatically distribute budget to the best performing Ad Sets.

Digital-POV: Spotify Podcast Acquisitions 2019

Digital-POV: Spotify Podcast Acquisitions 2019

News | Publiziert 15th February 2019

Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to see the termination of accounts and users that use ad blockers.

POV: Super Bowl LIII Wrap Up

POV: Super Bowl LIII Wrap Up

News | Publiziert 8th February 2019

Brands played it safe at Super Bowl LIII. Politics has been a big story for the NFL in recent years and many said the focus on Colin Kaepernick had led to a loss of ratings.

Digital-POV: Quarterly Earnings Roundup

Digital-POV: Quarterly Earnings Roundup

News | Publiziert 8th February 2019

It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know.

Digital-POV: Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

Digital-POV: Facebook Integrates Instagram, WhatsApp and...

News | Publiziert 1st February 2019

Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.

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