JOB DESCRIPTION
JOB TITLE: Senior Associate
REPORTS TO: Media Supervisor, Associate Media Director, or appropriate leadership
PRIMARY FUNCTION / POSITION SUMMARY:
The Senior Associate assists in the development and execution of media plans under the direction of a Media Supervisor or Associate Media Director, and has client facing responsibilities.
MAJOR RESPONSIBILITIES / PRINCIPAL ACCOUNTABILITIES:
- Media Planning/Execution:
- Analyze and monitor media marketplace, marketing and other related media data to aid Media Supervisor or Associate Media Director.
- Evaluate and originate required media data for the execution of media plans. i.e., competitive spending, tracking plan delivery of audience, schedules rates, etc.
- Media strategy development reviewed by Media Supervisor or Associate Media Director.
- Strategically participate with account and creative teams in client meetings.
- Maintain regular contact with account management.
- Write objectives and strategies, plan development and presentations.
- Write POV’s.
- Train Associates.
- Manage day–to–day plan changes and maintenance, with assistance from Associate
- Understands digital strategy and role in communication plan
- Manage Prisma detail and execution
- Media Research Analysis:
- Proficient with media research tools: IMS, LMNI and can embrace proprietary tools
- Ability to analyze and evaluate data, specifically digital performance with the capability to draw insights and optimizations.
- Media Awareness:
- Keep up with industry trends.
- Work with Agency and internal resources on media related issues.
- Participate in Media training sessions.
- Maintain and support all company standards as specified within the Quality Management System.
- Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures.
- Perform other duties and projects as assigned.
KNOWLEDGE AND SKILLS:
- Exceptional communication skills to work closely with and build relationships with account and buying teams.
- Strong presentation skills to garner support from the account management team and the external client.
- Analytical ability to gather and interpret market and sales figures and determine the most lucrative approach for the client while staying within budgetary guidelines.
- Knowledge of retail business and strategic implications
- Ability to work with geo-demographic data and customer segmentation models to understand target definition at a market level.
- Have a strong understanding of media mix models, including experience with digital planning
- Strong computer skills (MS office).
- Significant organizational skills to work simultaneously on numerous media objectives in a comprehensive method.
MINIMUM QUALIFICATIONS:
- 2-5 years media planning experience.
- Experience using Donovan, IMS, Media Tools and other planning software preferred.
- Bachelor’s degree or equivalent experience preferred.
- Have physical and mental requirements to meet the above listed job responsibilities.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.