ROLE
Media Manager at Mindshare
Reporting Line: Media director on the Qatar Airways business
Organisational Relationships:
- Mindshare Leadership and operational team based in Dubai
- Mindshare global markets
About us
We are Mindshare. A global digital first platform & media services company that accelerates Good Growth for its clients in the age of a new marketing economy. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate growth for our clients by connecting digital, media, creative and tech, prioritizing customer relationships, customer voices, real-time activation that is underpinned through data to demand a response.
Our network is always on, always live. Our people are acutely aware of what’s happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.
We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries.
Mindshare, MENA, part of Mindshare EMEA, spans 11 offices across markets (Morocco, Tunisia, Egypt, UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Lebanon, Jordan and Iraq) with local market teams and leads, reporting into the MENA CEO. In addition to the Markets, Mindshare also operates Centre of Excellence that works at a Regional level to support and provide disciplines services to all 11 Markets. These Centers of Excellence include Corporate Development, Digital and Solutions, and Growth & Client Leadership.
Role context & Overview:
As businesses continue to be impacted by the fast-evolving changes of digitization, we have an increasingly important role to play in helping our clients navigate the challenges they bring, in addition to helping a reputable global airline to build its brand and transform its business.
- The Media Manager is responsible for designing the client’s strategies across different markets and ensure the tactical plans align with the strategic agenda.
- Overlook the execution, optimization and performance of the media deployed to drive the client’s business.
- Be the client’s first and main contact point for local and global briefs and requests.
- Develop a full understanding of in all areas of the agency/group suite of products and services.
- Comply with all internal processes around quality assurance, ensuring all client facing information is proofed prior to submission.
- Create media strategy & rationale and work with Client Leadership Director and Planners to package and present back to client.
- Contribute constructively to the identification and improvement of central processes which could deliver higher performance.
- Develop the knowledge and oversee the work of multiple senior planners.
- Be a strong leader and mentor and lead by example.
- Develop the perception of an expert and a consultant through the day-to-day interaction and relationship building with the clients.
- Maintain strong relationships with media owners.
- Ensure that you are delivering brilliant basics in digital implementation planning.
- Work closely with the Client Leadership Director and Media Director on the day to day digital / offline output for your clients (working with all departments across the company) .
- Work on proposals based on media owner ideas / solutions.
- Extensive experience working across the full Communications Planning process.
- 3-4 years of experience planning across Display, Search and Social Campaigns and offline.
- Can present and talk confidently about all digital / offline channels.
- Proven client management experience, handling key stakeholders, presenting, and managing expectations.
- Strong communication skills. (Arabic speaking is nice to have).
- Able to advise the team on broader digital themes such as Digitaly Maturity/Creative/Content and Partnerships.
- Network and Collaboration Skills which will include:
- Effectively manage stakeholder relationships.
- Deliver excellent client service and learn from feedback.
- Co-ordinate strategic planning activities.
- Remain up to date with market trends and understand the market and customer demographics.