Overview of job
Handle high-profile performance clients in the space of search marketing and platform based biddable media. You will be responsible for growing performance business for current and new brands for Mindshare.
Reporting of the role
This role reports to Senior Director – Performance
3 best things about the job:
- Get to work on some new-age and youthful client brands
- Will work closely with the leading publishers such as Google, Facebook and many others
- Will be one of the pillars of Mindshare’s performance marketing division
Measures of success –
In three months:
- Understood the complete biddable media scenario on client’s business, e.g. Search, Meta, etc.
- Handled day to day tasks / requirement effectively
In six months:
- Optimized implementations in all biddable media platforms
- Recommended and implemented best practices
- Explored and strategized across biddable media platforms
In 12 months:
- Exceed client expectations in terms of biddable media implementation and strategy
- Create a road-map for the next year
Responsibilities of the role:
- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
- Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you will need:
- Relevant experience of 3-4 years in PPC/Performance marketing roles
- Expertise in Web analytics
- Through understanding of Google AdWords and Meta Ads
- Additional platform understanding is a plus
- Understanding of Bid Management Tools
- Number Crunching
About GroupM
GroupM – GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with