Actualité

POV: Apple WWDC 2019

POV: Apple WWDC 2019

News | Publié 7th June 2019

Mindshare POV: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy.

Digital-POV: YouTube launches Information Cues

Digital-POV: YouTube launches Information Cues

News | Publié 16th March 2018

Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.

POV: CES 2018

POV: CES 2018

News | Publié 15th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

POV: Singles Day Vs Black Friday

POV: Singles Day Vs Black Friday

News | Publié 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

POV: Facebook Dark Posts

POV: Facebook Dark Posts

News | Publié 13th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

Digital-POV: Coalition for Better Ads - ad blocking

Digital-POV: Coalition for Better Ads - ad blocking

News | Publié 16th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

Digital POV: Google Stamp, Snapchat Discovery and Facebook Stories

Digital POV: Google Stamp, Snapchat Discovery and...

News | Publié 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

Digital-POV: Apple iOS Update Safari Ad Blocking

Digital-POV: Apple iOS Update Safari Ad Blocking

News | Publié 25th September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

POV: Apple Special Event & MWC Americas

POV: Apple Special Event & MWC Americas

News | Publié 25th September 2017

Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.

Digital POV: Is Pinterest Becoming a Search Engine?

Digital POV: Is Pinterest Becoming a Search Engine?

News | Publié 9th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

Digital-POV: Q2 2017 Earnings

Digital-POV: Q2 2017 Earnings

News | Publié 28th July 2017

Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.

Digital-POV: Snapchat Publisher Ad Creation Tool

Digital-POV: Snapchat Publisher Ad Creation Tool

News | Publié 21st July 2017

Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.

Digital-POV: Amazon Spark

Digital-POV: Amazon Spark

News | Publié 21st July 2017

Mindshare Point of View: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive likes and comments.

POV: Making media fun again: Why we must free our industry from outdated models

POV: Making media fun again: Why we must free our...

News | Publié 11th July 2017

Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.

Digital POV: Amazon Prime Day

Digital POV: Amazon Prime Day

News | Publié 7th July 2017

Mindshare Point of View: Placing voice at the heart of Prime Day is a bold statement from Amazon and shows a big bet on voice and a belief that some of its future growth will come from consumer adoption of the technology. Offering exclusive deals and promotions to voice shoppers will become commonplace for Amazon.

Digital POV: 2017 Digital Newfronts

Digital POV: 2017 Digital Newfronts

News | Publié 22nd May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

Digital POV: Ad Tech Players Partner For Shared Identity Matching

Digital POV: Ad Tech Players Partner For Shared Identity...

News | Publié 12th May 2017

Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.

Digital POV: 2017 Q1 Results

Digital POV: 2017 Q1 Results

News | Publié 9th May 2017

Digital Point of View: The 2017 Q1 results are in, and here is our regular round-up.

Mindshare Day 2017

Mindshare Day 2017

News | Publié 10th February 2017

Cette année, le Mindshare Day aura lieu le 15 février 2017. Thématique 2017 : égalité des genres – égalité des droits entre hommes et femmes

Nouvelle responsable du numérique : Anja Däumigen

Nouvelle responsable du numérique : Anja Däumigen

News | Publié 16th September 2016

Anja Däumigen rejoint Mindshare Suisse comme nouvelle Head of Digital. Mercredi, Xavier Reynaud, CEO de l’agence GroupM de Zurich a déclaré : « Nous nous réjouissons d’accueillir Madame Anja Däumigen chez Mindshare Zurich, le 13 septembre 2016 ».