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Digital-POV: SXSW Interactive 2018

Digital-POV: SXSW Interactive 2018

News | Publié 16th March 2018

Mindshare Point of View: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.

Digital-POV: YouTube launches Information Cues

Digital-POV: YouTube launches Information Cues

News | Publié 16th March 2018

Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.

POV: CES 2018

POV: CES 2018

News | Publié 15th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

POV: Singles Day Vs Black Friday

POV: Singles Day Vs Black Friday

News | Publié 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

Digital POV: Snap Audience Filter and Snap Pixel

Digital POV: Snap Audience Filter and Snap Pixel

News | Publié 20th November 2017

Mindshare Point of View: Snapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging.

POV: Facebook Dark Posts

POV: Facebook Dark Posts

News | Publié 13th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

POV Facebook and Apple Results

POV Facebook and Apple Results

News | Publié 6th November 2017

This week both Facebook and Apple released their quarterly results. Facebook face an identity crisis, and is the iPhoneX the beginning of the end for apple.

Digital-POV: Coalition for Better Ads - ad blocking

Digital-POV: Coalition for Better Ads - ad blocking

News | Publié 16th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

Digital POV: Google Stamp, Snapchat Discovery and Facebook Stories

Digital POV: Google Stamp, Snapchat Discovery and...

News | Publié 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

Digital-POV: Apple iOS Update Safari Ad Blocking

Digital-POV: Apple iOS Update Safari Ad Blocking

News | Publié 25th September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

POV: Apple Special Event & MWC Americas

POV: Apple Special Event & MWC Americas

News | Publié 25th September 2017

Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.

Digital POV: Alexa and Cortana get chatty

Digital POV: Alexa and Cortana get chatty

News | Publié 4th September 2017

Mindshare Point of View: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other.

DIGITAL POV: Google and Walmart Partner for e-commerce

DIGITAL POV: Google and Walmart Partner for e-commerce

News | Publié 29th August 2017

Point of View: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home.

DIGITAL POV: ‘Netflixisation’ of sports

DIGITAL POV: ‘Netflixisation’ of sports

News | Publié 21st August 2017

Mindshare Point of View: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media?

Digital POV: Is Pinterest Becoming a Search Engine?

Digital POV: Is Pinterest Becoming a Search Engine?

News | Publié 9th August 2017

Mindshare Point of View: Pinterest is making a bigger push into search with the addition of search and visual discovery tool, Lens, to its home feed.

Digital-POV: Snapchat Publisher Ad Creation Tool

Digital-POV: Snapchat Publisher Ad Creation Tool

News | Publié 21st July 2017

Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.

Digital-POV: Amazon Spark

Digital-POV: Amazon Spark

News | Publié 21st July 2017

Mindshare Point of View: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive likes and comments.

Digital POV: Amazon Prime Day

Digital POV: Amazon Prime Day

News | Publié 7th July 2017

Mindshare Point of View: Placing voice at the heart of Prime Day is a bold statement from Amazon and shows a big bet on voice and a belief that some of its future growth will come from consumer adoption of the technology. Offering exclusive deals and promotions to voice shoppers will become commonplace for Amazon.

Digital POV: 2017 Digital Newfronts

Digital POV: 2017 Digital Newfronts

News | Publié 22nd May 2017

Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.

Digital POV: Ad Tech Players Partner For Shared Identity Matching

Digital POV: Ad Tech Players Partner For Shared Identity...

News | Publié 12th May 2017

Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.

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