Actualité

Digital-POV: Google Invests In JD.com

Digital-POV: Google Invests In JD.com

News | Publié 22nd June 2018

Mindshare Point of View: Alphabet’s Google announced its agreement to invest $550M in Chinese e-commerce giant JD.com in efforts to broaden and expand its retail presence

Digital-POV: YouTube Brand Safety Updates, June 2018

Digital-POV: YouTube Brand Safety Updates, June 2018

News | Publié 22nd June 2018

Mindshare Point of View: Following last year’s well publicised brand safety issues, Google has announced several changes to its platforms to address the concerns raised by advertisers and agencies. This week, it announced the following changes:

E3 2018

E3 2018

News | Publié 15th June 2018

Mindshare Point of View: E3 has been the premiere gaming event in the US since 1995. In its early years, thousands across the gaming industry came to see what was on the horizon in game development. Now it is three days of gaming madness open to the public. Well over 70,000 people attend in person.

Media-Brunch 2018

Media-Brunch 2018

News | Publié 13th June 2018

Brunch médias de Mindshare : l’importance de la publicité augmente avec l’image de marque culturelle Celui qui veut positionner sa marque devrait se pencher sur la « Cultural Branding », l’image de marque culturelle, car au lieu d’animer les groupes cibles de manière inflationniste avec des valeurs de marque, ceux-ci devraient être récupérés au...

Digital-POV: Apple’s Safari Update Introduces Further Privacy Measures

Digital-POV: Apple’s Safari Update Introduces Further...

News | Publié 8th June 2018

Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it.

Digital-POV: Facebook Launches In-App Header Bidding

Digital-POV: Facebook Launches In-App Header Bidding

News | Publié 8th June 2018

Mindshare Point of View: Facebook has announced the launch of in-app header bidding via its Audience Network, enabling and supporting App publishers to include Facebook Audience Network inventory within mobile bidding auctions.

Digital-POV: Google Launches Programmatic Audio Ads

Digital-POV: Google Launches Programmatic Audio Ads

News | Publié 1st June 2018

Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.

POV: Legalised Sports Betting

POV: Legalised Sports Betting

News | Publié 25th May 2018

Mindshare Point of View: Now that the U.S. Supreme Court has overturned prior restrictions, individual states have the option to legalise sports gambling.

Digital-POV: Amazon Launches New App for Sellers

Digital-POV: Amazon Launches New App for Sellers

News | Publié 25th May 2018

Mindshare Point of View: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly

Digital-POV: Snapchat’s 6 Second Unskippable Ads

Digital-POV: Snapchat’s 6 Second Unskippable Ads

News | Publié 18th May 2018

Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.

Digital-POV: Microsoft Audience Network

Digital-POV: Microsoft Audience Network

News | Publié 11th May 2018

Mindshare Point of View: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph.

Digital-POV: NewFronts 2018

Digital-POV: NewFronts 2018

News | Publié 11th May 2018

Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.

Digital-POV: Snap Inc. Q1 results

Digital-POV: Snap Inc. Q1 results

News | Publié 4th May 2018

Mindshare Point of View: Snap Inc. released its Q1 earnings this week.

Digital-POV: Facebook – F8 Developer Conference 2018

Digital-POV: Facebook – F8 Developer Conference 2018

News | Publié 4th May 2018

Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.

Digital-POV: Digital Platforms Q1 Results

Digital-POV: Digital Platforms Q1 Results

News | Publié 27th April 2018

Mindshare Point of View: Facebook, Alphabet, Twitter and Amazon all announced Q1 earnings results this week.

Digital-POV: Google Maps Uses Landmarks For Directions

Digital-POV: Google Maps Uses Landmarks For Directions

News | Publié 27th April 2018

Mindshare Point of View: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural.

POV: Snapchat’s Shoppable AR

POV: Snapchat’s Shoppable AR

News | Publié 20th April 2018

Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.

POV: HQ Trivia Rakes in Both Consumers and Advertisers

POV: HQ Trivia Rakes in Both Consumers and Advertisers

News | Publié 13th April 2018

Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.

Digital-POV: Google’s First Voice Activated Coupon

Digital-POV: Google’s First Voice Activated Coupon

News | Publié 6th April 2018

Mindshare point of View: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices.

Digital-POV: Google Acquires Tenor

Digital-POV: Google Acquires Tenor

News | Publié 29th March 2018

Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.

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