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POV- Facebook Live Shopping

POV- Facebook Live Shopping

News | Publié 10th December 2018

Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger.

POV- GroupM TYNY: 2019 Ad Forecast

POV- GroupM TYNY: 2019 Ad Forecast

News | Publié 10th December 2018

GroupM has updated its 2018 and 2019 ad investment forecasts, slightly downgrading 2018 growth expectations from 4.5% to 4.3% and adjusting 2019 growth projections from 3.9% to 3.6%, with total new investment anticipated to reach $19bn instead of the $23bn earlier predicted.

Digital-POV: US Cyber Week Round Up

Digital-POV: US Cyber Week Round Up

News | Publié 30th November 2018

Mindshare Point of View: a round-up of ‘Cyber Week’ in the US. Cyber Week’ started early in the US with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018.

Digital POV: Youtube's New Pre-Roll Advertising Model

Digital POV: Youtube's New Pre-Roll Advertising Model

News | Publié 23rd November 2018

YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

POV: Double 11 Shopping Festival 2018

POV: Double 11 Shopping Festival 2018

News | Publié 16th November 2018

Mindshare POV: Double 11 has quickly evolved from being just a discount-driven day with a crowded logistic experience, to online-offline linkages and now to a day of omnichannel commerce with immersive shopping experiences that has expanded beyond China – all in just ten years.

POV: Black Friday Innovations

POV: Black Friday Innovations

News | Publié 16th November 2018

Mindshare POV: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite a haul!

POV: What to Expect for Singles’ Day 2018

POV: What to Expect for Singles’ Day 2018

News | Publié 9th November 2018

Mindshare Point of View: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons – China’s National Day and Christmas.

Digital-POV: Facebook and Apple Q3 Results

Digital-POV: Facebook and Apple Q3 Results

News | Publié 2nd November 2018

Mindshare Point of View: Facebook (Q3) and Apple (Q4) were the last of the FAANG stocks to report earnings this quarter.

Digital-POV: Gaming 2018: Electronic Arts; LINE and Twitch

Digital-POV: Gaming 2018: Electronic Arts; LINE and Twitch

News | Publié 2nd November 2018

Mindshare Point of View: This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other content areas.

Digital-POV: Q3 2018 Earnings Roundup

Digital-POV: Q3 2018 Earnings Roundup

News | Publié 26th October 2018

Mindshare Point of View: Alphabet, Amazon, Snap Inc and Twitter all announced Q3 earnings this week. Here are the headlines.

Digital-POV: Amazon Updates: Amazon Go Store, Qualcomm Partnership and Business Prime

Digital-POV: Amazon Updates: Amazon Go Store, Qualcomm...

News | Publié 26th October 2018

Mindshare Point of View: It’s been a week full of announcements from Amazon with the opening of a brand-new Amazon Go store in San Francisco, a partnership with Qualcomm for connected headphones and updates to the Business Prime offering.

Digital-POV: What’s New in OTT Streaming Services

Digital-POV: What’s New in OTT Streaming Services

News | Publié 19th October 2018

Mindshare Point of View: This week two new over-the-top streaming services have been announced. The first is Walmart’s video streaming arm, Vudu, which announced a partnership with MGM to create original content exclusively for Vudu along with plans to integrate shoppable ads on the streaming platform.

Digital-POV: Snapchat Originals

Digital-POV: Snapchat Originals

News | Publié 12th October 2018

Mindshare Point of View: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming.

Digital-POV: Magic Leap Is Here

Digital-POV: Magic Leap Is Here

News | Publié 12th October 2018

Mindshare Point of View: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product.

Digital-POV: Ads on WhatsApp

Digital-POV: Ads on WhatsApp

News | Publié 5th October 2018

Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.

Digital-POV: Google Search Updates 2018

Digital-POV: Google Search Updates 2018

News | Publié 28th September 2018

This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Key updates and features include: Google Discover, Stories, Google Lens and updates to the ranking algorithm.

Digital-POV Pinterest opens API to Third Party Influencers

Digital-POV Pinterest opens API to Third Party Influencers

News | Publié 21st September 2018

Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.

Digital-POV: Google Ads Exact Match Close Variants Update

Digital-POV: Google Ads Exact Match Close Variants Update

News | Publié 21st September 2018

Mindshare Point of View: Google recently announced another update to its Exact Match targeting, introducing close variants which will now include keywords with the same meaning.

Digital-POV: DMEXCO 2018

Digital-POV: DMEXCO 2018

News | Publié 14th September 2018

Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.

Digital-POV: Google Assistant is now Bilingual

Digital-POV: Google Assistant is now Bilingual

News | Publié 7th September 2018

Mindshare Point of View: Google Assistant now features multi language recognition making it even more useful for anyone living in a multilingual household.

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