Actualité

Digital-POV: Facebook Acquires Vidpresso

Digital-POV: Facebook Acquires Vidpresso

News | Publié 17th August 2018

This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, They are not buying the company itself. Facebook aqcui-hired Vidpresso‘s seven-person team and purchased the technology with no financial details of the deal released.

Digital-POV: Amazon Merges Ad Business

Digital-POV: Amazon Merges Ad Business

News | Publié 10th August 2018

Mindshare Point of View: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its shoppers as thirdparty sellers.

Digital-POV: Facebook and Instagram Limits

Digital-POV: Facebook and Instagram Limits

News | Publié 3rd August 2018

Mindshare Point of View: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions.

Digital-POV: Project Dragonfly

Digital-POV: Project Dragonfly

News | Publié 3rd August 2018

Mindshare Point of View: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also because Google was behind Baidu in the market, with only a 31% market share compared to Baidu’s 67%).

Digital-POV: Q2 Earnings 2018

Digital-POV: Q2 Earnings 2018

News | Publié 27th July 2018

POV: Three FAAMG companies and Twitter reported earnings this week - it was a mixed bag of results.

Digital-POV: Prime Day 2018 Results

Digital-POV: Prime Day 2018 Results

News | Publié 27th July 2018

POV: Amazon held its fourth annual Prime Day on July 16th. A holiday created for its loyal Prime customer base (now 100 million and counting) enticing them with over 1 million deals, including hefty discounts on Amazon’s own Echo, Kindle and Fire devices. Here are the results from the epic day.

Digital-POV: Google Marketing Live 2018

Digital-POV: Google Marketing Live 2018

News | Publié 20th July 2018

Google hosted its annual global marketing event Google Marketing Live in San Jose last week. This year Google merged the Marketing Next annual event with the Google Partner Summit to create the event - bringing together leading digital marketers from around the world for two full days of product innovation updates.

Digital-POV: Snapchat Amazon Integration

Digital-POV: Snapchat Amazon Integration

News | Publié 13th July 2018

Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.

POV: Prime Day 2018

POV: Prime Day 2018

News | Publié 13th July 2018

Mindshare POV: Prime Day returns on Monday, July 16th for its fourth year promising to be the largest grossing to date - having experienced an average growth rate (CAGR) of 60% from 2015-17.

Digital-POV: Snap to Launch Gaming Platform

Digital-POV: Snap to Launch Gaming Platform

News | Publié 6th July 2018

Reports indicate that Snapchat is expanding and launching a new gaming platform in efforts to further enhance revenue streams and lengthen in-app usage and engagement. There is no official announcement but the offering is expected to launch later this year.

Digital-POV: Broadcasters Shake Up World Cup Offerings

Digital-POV: Broadcasters Shake Up World Cup Offerings

News | Publié 2nd July 2018

Mindshare POV: As we watch one of the last bastions of “appointment to view” TV, the FIFA World Cup, the coverage of the event is being disrupted, but not destroyed. Broadcasters that sign multi-million dollar deals for exclusive rights are having to adapt their approach to reach and engage audiences with relevant content across multiple channels.

Digital-POV: Instagram Launch Instagram TV

Digital-POV: Instagram Launch Instagram TV

News | Publié 2nd July 2018

Mindshare Point of View: Instagram has launched ‘Instagram TV’ (IGTV), both a new in-app feature and standalone app. IGTV is set to rival YouTube and Snapchat as it joins the mobile-first video platforms.

Digital-POV: Google Invests In JD.com

Digital-POV: Google Invests In JD.com

News | Publié 22nd June 2018

Mindshare Point of View: Alphabet’s Google announced its agreement to invest $550M in Chinese e-commerce giant JD.com in efforts to broaden and expand its retail presence

Digital-POV: YouTube Brand Safety Updates, June 2018

Digital-POV: YouTube Brand Safety Updates, June 2018

News | Publié 22nd June 2018

Mindshare Point of View: Following last year’s well publicised brand safety issues, Google has announced several changes to its platforms to address the concerns raised by advertisers and agencies. This week, it announced the following changes:

E3 2018

E3 2018

News | Publié 15th June 2018

Mindshare Point of View: E3 has been the premiere gaming event in the US since 1995. In its early years, thousands across the gaming industry came to see what was on the horizon in game development. Now it is three days of gaming madness open to the public. Well over 70,000 people attend in person.

Media-Brunch 2018

Media-Brunch 2018

News | Publié 13th June 2018

Brunch médias de Mindshare : l’importance de la publicité augmente avec l’image de marque culturelle Celui qui veut positionner sa marque devrait se pencher sur la « Cultural Branding », l’image de marque culturelle, car au lieu d’animer les groupes cibles de manière inflationniste avec des valeurs de marque, ceux-ci devraient être récupérés au...

Digital-POV: Apple’s Safari Update Introduces Further Privacy Measures

Digital-POV: Apple’s Safari Update Introduces Further...

News | Publié 8th June 2018

Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it.

Digital-POV: Facebook Launches In-App Header Bidding

Digital-POV: Facebook Launches In-App Header Bidding

News | Publié 8th June 2018

Mindshare Point of View: Facebook has announced the launch of in-app header bidding via its Audience Network, enabling and supporting App publishers to include Facebook Audience Network inventory within mobile bidding auctions.

Digital-POV: Google Launches Programmatic Audio Ads

Digital-POV: Google Launches Programmatic Audio Ads

News | Publié 1st June 2018

Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.

POV: Legalised Sports Betting

POV: Legalised Sports Betting

News | Publié 25th May 2018

Mindshare Point of View: Now that the U.S. Supreme Court has overturned prior restrictions, individual states have the option to legalise sports gambling.

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