Mindshare Point of View: The latest Twitter and Google collaboration will see Google displaying tweets from Twitter’s tweet stream and is likely a result of Google’s continuous efforts to move into the social space and Twitter’s desire to increase user reach. For brands this move again signals the need to adopt an “always on” marketing approach.
Mindshare Austria used two premier ski events that took place in Kitzbühel and Schladming to achieve stunning results for two clients using Mindshare’s Loop.
Weetabixin, Chanelin ja Tommy Hilfigerin tuotteita maahantuova Transmeri aloitti mediatoimistoyhteistyön Mindshare Finlandin kanssa.
October 27 2014, London – GroupM, the parent company of Mindshare Worldwide, a WPP company, is partnering with Unilever to push for higher online advertising standards for viewability – ensuring brand video content is seen when inventory is purchased.
This month’s start-up profile covers aisle411 a company which specializes in enabling a digitally enhanced in-store experience through digitizing store inventory, product location and floor maps on customers’ mobile devices. Aisle411 boasts the ability to target potential customers with offers based on their current location
Mindshare Point of View: Ever since Facebook reached 1 billion video views a day it has faced comparisons with YouTube: “In the first 4 hours, Facebook users watched the video 2.4 million times. On YouTube, the 4-minute clip garnered just a few thousand views during that time” quoted The New York Times’ article Facebook’s Feeds Give Videos a Boost.
Mindshare Worldwide, the global media agency network, predicts that wearable technology will transform the luxury goods market, as new products such as Google Glass drive the market to innovate further and create high end products which look good and have advanced technology functions.