Daniele Kohen, West Coast Lead
Daniele is Mindshare’s West Coast Lead and Managing Director of Neo, which the company acquired in 2017. Charged with the global restructure of Mindshare and Neo, he has created greater alignment for both agencies to grow. He oversees 100+ media planning and activation specialists, servicing a diverse range of capabilities (integrated planning and buying, media strategy, programmatic, paid social, mobile, affiliate marketing, SEM, marketing science, tech and ad operations).
Daniele brings more than 14 years of global media experience to his role, having lived and worked in markets such as London, Milan, and New York before moving to LA. Over the years, he’s led multi-national and global brand accounts by designing successful agency-client engagement models and managing multi-million-dollar media budgets. He excels at building and retaining high performance client groups by hiring, developing, and motivating skilled professionals.