Slater & Gordon appoints Mindshare to handle offline media

Mindshare won the account based on the success of the work that the media agency has been doing for leading UK personal injury firm Fentons Solicitors, which became part of the Slater & Gordon group in 2013, Slater & Gordon’s global turnover in the 12 months ending 30 June 2014 was £232.73 million. Mindshare has worked with Fentons since August 2011 working across all offline media.

Emma Stears, Client Director at Mindshare UK says: “The appointment by Slater & Gordon is a great result for us, and reflective of the sterling work that we have been doing with Fentons over the last three years. Slater & Gordon are a market-leader and we will be applying our expertise in this sector to deliver an offline media planning and buying strategy for the company that will make real impact on the business.”

Kalle Amanatides, Head of Marketing & Business Development at Slater & Gordon said, “Having had Fentons working with Mindshare UK over the last three years, we have been really impressed with the agency’s work and ideas. We are looking forward to seeing how they improve our offline media through their innovative approach.”