Post Office Travel Truths Highly Commended at PMA's
We're proud to have been highly commended for Post Office Travel Truths in the Best Social Acquistion Strategy category at the Performance Marketing Awards which were announced last night.
We created a campaign that would both remind people to buy their travel insurance and convert this into travel insurance sales for the Post Office. The campaign not only captured the imagination of consumers to drive strong brand engagement, but through an innovative retargeting approach combining social media and digital display, proved a tangible connection between social media engagement and sales of travel insurance.
Well done to everyone who contributed to this fantastic work.