Post Office #LoveSundays nominated for IPM award
We are thrilled to announce that our Post Office #LoveSundays campaign has been nominated for ‘Best Use of Social Media’ in the IPM awards.
Post Office needed to communicate that they were changing and adapting to meet the needs of their customers. Their strongest proof point and evidence of this change was the fact that their branches were now open on Sundays.
#LoveSundays was therefore born out of a need to raise awareness of Post Office's Sunday opening hours. The campaign, which celebrated everything great about Sundays, from pyjama days to Sunday roasts and of course, Post Office's new opening hours, ran for one Sunday only on Facebook and Twitter, supported by Facebook Page Post Ads and Twitter Promoted Tweets.
The campaign hit and exceeded all campaign objectives and benchmarks - in just one day. The campaign fuelled an 866% increase in branch finder page views versus the previous weekend. We also achieved an average engagement rate of 6.01% on Twitter and trended organically.This is testament to the quality and relevance of the content and the real-time approach to the activity.
The winners will be announced on the 9th June and we'll be keeping our fingers crossed that #LoveSundays scoops the trophy on the night.