The National Trust hands consolidated £3m media account to Mindshare
The National Trust the UK conservation charity, has appointed Mindshare UK to handle its £3m media planning and buying account. The National Trust looks after more than 250,000 hectares of countryside, 742 miles of coastline and hundreds of special places across England, Wales and Northern Ireland.
The National Trust is a charity founded in 1895 by three people who saw the importance of our nation’s heritage and open spaces and wanted to preserve them for everyone to enjoy. Over 100 years later these values are still at the heart of everything it does. The charity look after coastlines, forests, woods, fens, beaches, farmland, moorland, islands, archaeological remains, nature reserves, villages, historic houses, gardens, mills and pubs; restoring them, protecting them and opening them up to everyone.
Mindshare won the account in a competitive pitch. Mark Scott, Marketing Agency Director at the National Trust said: “We’re delighted to be working with Mindshare. Throughout the pitch process they demonstrated an excellent understanding of the National Trust and our brand direction. They will be a key partner in helping the Trust to continue to drive our communications forward and deliver our core charitable purpose – looking after special places for ever, for everyone”.
Mark Creighton CEO of Mindshare UK said, “The National Trust is a great British institution, which protects huge swathes of our heritage and open spaces. We are looking forward to working with them to bring their marketing together and encourage the public to get the most out of what the National Trust has to offer”.