Mindshare Trends 2015: Cashless Payment

At Mindshare, our future_medialab programme drives our ambition to invent the future of media for our clients. Throughout the year, the future_medialab teams collect new developments in the media, science and creative industries. These are used to identify the themes and issues that will shape the space where data, content and technology collide, helping us to create valuable experiences for brands.

In October last year, we fed all these manifestations into a future_medialab Trends Day. The whole agency – over 400 people, across all disciplines – was involved in brainstorms and ideation sessions to unpick anything interesting happening in media and technology. We used our collective insights to organise these manifestations into six ‘mega trends’ that we believe will shape our industry over the next 12 months and beyond.

Thereafter, our teams looked at these trends through the lenses of their specialisms to identify how they will impact on channels and platforms in 2015. These are the challenges and opportunities we’ll be facing in the coming year – here’s to working together to take full advantage of them.

Cashless Payment

Increasingly cold hard cash is being phased out, with cash use in the UK having dropped by 14% in the last five years. Technology is now revolutionising payment systems and solutions. With your mobile in your pocket, branded currencies to tap into, and a range of bartering options to choose from, your wallet is the last thing you’ll need in 2015.

Click here to read the full report