Mindshare celebrates three award wins at the EMMAs
The winners of the Effective Mobile Marketing Awards 2014 were announced at a ceremony in London yesterday evening, celebrating the best in mobile marketing excellence. Over 300 representatives from brands, agencies and mobile marketing firms were in attendance.
Mindshare celebrated three award wins on the night:
- Most Effective Agency
- Most Effective Sales Promotion for our thermal activated Walls campaign. For the first time ever, Walls spent 100 per cent of its digital budget on mobile media to push ice-cream sales. The campaign leveraged real-time temperature and sunlight data to encourage customers to pick up a Walls ice cream on hots days, when they were close to a point of sale.
- The people's choice Mobile Marketer of the Year which went to our Global Mobile Director, James Chandler