News

Jaguar wins Gold at IAB Mixx Awards 2014

Mindshare UK were awarded a GOLD at the 2014 IAB Mixx Awards (which celebrate the best in interactive advertising), for our partnership with Innovid for Jaguar F-Type, in the Rising Stars Digital Video Ad category. 

You can take a look at the work here: http://www.iab.net/mixxawards/gallery2014/tools-tactics-and-platforms/iab_rising_stars_digital_video_ad.html

To help promote the launch of the F-Type, Mindshare UK worked with Innovid to create an interactive online video experience, which enabled users to take a virtual tour of the F-Type’s interior and exterior, and listen to the iconic sound of the F-Type’s engine roar.

Congratulations to the team that worked on this; Mike Enness, Chris Cardew, Dan Whitehouse, Rob Creed, Mark Hewitt, Gareth Hutchins, Abbas Aggoro, Shreena Ravaliya, Craig Smith, John Payne, James Byard and Ben Hancock who wrote the winning entry.