Helen McRae appointed UK CEO

We are delighted to announce that Helen McRae has been appointed as CEO Mindshare UK with immediate effect.

Helen will combine the UK CEO role with her role as Chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. Her appointment follows the departure of our former CEO Mark Creighton. She joined Mindshare in 2004 to lead the global Unilever account.

Nick Emery, Mindshare's Global CEO, said: ‘I’m delighted that Helen is taking this role as she brings a wealth of regional and client experience to the UK team. Helen is a rare talent able to lead intellectually and is a demon shit kicker. Taking the UK role removes a regional layer and makes us faster, more adaptive and links global and national more effectively. This a core mantra for us and a trend we have seen across our clients in the last year, with larger market CEOs taking responsibility for the region.’

Helen said: ‘I’m looking forward to further pushing our ambition of inventing the future of media for our clients. The UK team is already amazing and its going to be a privilege to work with them more closely.’