future_medialab: SHIFT

Throughout the past few years we have experienced the shift from desktop to laptop, and laptop to tablets and smart phones. We now stand at the brink of the next major shift into wearable technologies, the internet of things and the connected self.

Shift 2015 is a research project aimed at understanding the key consumer motivations for wearable technologies and the opportunities they present for brands and advertisers. The project is a collaboration between Mindshare and Dr Yael Gerson and Dr Chris Brauer of the Institute of Management Studies (IMS) at Goldsmiths College, University of London.

To download the full report, please click here