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Facebook Showcase a Mindshare POV by Shyam Nathwani

Facebook Showcase a Mindshare POV by Shyam Nathwani

News | Posted 29th March 2019

Facebook Showcase a Mindshare POV by Shyam Nathwani

Gender Pay Report 2018

Gender Pay Report 2018

News | Posted 1st March 2019

Gender Pay measures gender diversity across an organisation and the gender balance at the different levels of an organisation. This is not the same as equal pay, which is the legal requirement for people carrying out the same or similar work to be paid equally, regardless of gender and which has been law in the UK since 1970 through the Equal...

Media agencies must sell capabilities, not just charisma

Media agencies must sell capabilities, not just charisma

News | Posted 18th January 2019

Media agencies must sell capabilities, not just charisma. Continuous iteration is key to driving everyday performance.

Latest IPA Bellwether Report Reveals Flatlining Marketing Spend

Latest IPA Bellwether Report Reveals Flatlining Marketing...

News | Posted 17th January 2019

In response to the latest IPA Bellwether Report, our MD Jo Lyall believes that media agencies will need to integrate brands’ tech-first approach.

Superdrug retains Mindshare for media

Superdrug retains Mindshare for media

News | Posted 10th January 2019

Superdrug has retained Mindshare as its media planning and buying agency after a competitive pitch.

The year ahead: strategies for success - part two

The year ahead: strategies for success - part two

News | Posted 18th December 2018

In the second of two specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous 2019

Treatwell and Grow@Mindshare to change the beauty booking game

Treatwell and Grow@Mindshare to change the beauty booking...

News | Posted 29th May 2018

Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK.

How Augmented Reality hacks the human brain

How Augmented Reality hacks the human brain

News | Posted 30th April 2018

How augmented reality hacks the human brain Augmented reality (AR) is fast outpacing its more famous 'Virtual' cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience.  'Layered' the product of Mindshare Futures in partnership with AR platform Zappar, explores...

Mindshare UK's 'Layered' report in Econsultancy's 'best digital marketing stats we've seen this week'

Mindshare UK's 'Layered' report in Econsultancy's 'best...

News | Posted 27th April 2018

Econsultancy's weekly stats roundup; this time round they've got news about ad spend, augmented reality (AR), email marketing and lots more.

Three partners with Snapchat as it looks to AR to build its brand

Three partners with Snapchat as it looks to AR to build...

News | Posted 26th April 2018

Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s 12 million-strong daily UK audience.

Three partners with Snapchat as it looks to AR to build its brand

Three partners with Snapchat as it looks to AR to build...

News | Posted 26th April 2018

Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s 12 million-strong daily UK audience.

The untapped potential of AR is finally ready for brands to truly use

The untapped potential of AR is finally ready for brands...

News | Posted 25th April 2018

The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend and rely on, finds a trends report released by Mindshare and Zappar.

Mindshare secure biggest TV sponsorship this summer with Love Island and Superdrug

Mindshare secure biggest TV sponsorship this summer with...

News | Posted 28th March 2018

Superdrug has confirmed it will be the headline sponsor for ITV2’s reality TV show, Love Island, for the third consecutive year.

Video: An interview with Amina Razaq, Commissioning Editor, Mindshare

Video: An interview with Amina Razaq, Commissioning...

News | Posted 22nd March 2018

From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Amina Razaq, Commissioning Editor, Mindshare

Mindshare attend The Guardian Changing Media Summit

Mindshare attend The Guardian Changing Media Summit

News | Posted 13th March 2018

From Editorial to algorithms: How the growth in social media is changing the way content is curated The overall retreat from conversations on public platforms and into messaging apps means we don’t have an easily accessible judgment about public opinion any longer. Paul Mason, the journalist, and filmmaker started off the Guardian media summit...

Mindshare attend The Guardian Changing Media Summit

Mindshare attend The Guardian Changing Media Summit

News | Posted 13th March 2018

Programmatic transparency: What’s next? With between 60-70% of digital display now being bought programmatically, it is becoming increasingly important for us to be at the forefront of the conversation, as experts, we are required to talk confidently about programmatic technology, and sometimes it’s shortfalls. One of the big topics of...

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