Jeremy Pounder

After graduating with a degree in History from Cambridge University, Jeremy joined Y&R Media (now MEC) as a strategist. After three years there, he made the move into research and joined the Starcom Intelligence Unit. He joined Mindshare’s Business Planning team in 2007, specialising in consumer insights around new media behaviours.

He currently runs the Mindshare Futures research programme, which aims to assess the opportunities around emerging media and technology, and to help invent the future of media for our clients. Recent studies have centred on the consumer response to AI chatbots, voice technology, AR, wearable technology, smart packaging and digital assistants.