David has worked as an advertising and media strategy lead in several agencies in London, as well as spending sometime in Sydney. He is focused on understanding the drivers of business and believes in using data to make communications work harder and deliver measurable improvement in clients’ business results.
At Mindshare, he is responsible for developing our adaptive approach to communications, which allows for a more fluid and dynamic approach to media. He is constantly looking to evolve our audience understanding, analytics and data capabilities as we help our clients transform, future-proof and grow their business.
During his time at Mindshare, he has been lucky enough to work across most sectors using his in-depth understanding of finance, automotive, retail and telecommunications industries.