Alan’s first REAL job was at a newly formed Mindshare in 1999 as a TV Buyer on the Warburtons, Mattel, Boots and Pepsi accounts. It was an incredible time to be joining Mindshare – media had literally just split from creative and they were the rebellious punks of the industry.
In 2003, he joined the then 30-strong Mindshare WW team, working as Media Planner on WWF and Rolex before becoming Global Partner on the HSBC account. He moved with Mindshare to Sydney in 2011 to run the Kellogg’s account for a few years before moving to Ikon (leaving Mindshare for a bit!) as Chief Client Officer and later General Manager.
Now back at Mindshare UK, he is working as part of the leadership team to further build Mindshare’s reputation for brilliant planning and award-winning work while overseeing the teams on Three mobile and Warburtons.