Mindshare Purpose

Planning for Purpose Toolkit

Over the last two years we have developed and refined our framework and model for unlocking and activating a brand’s social purpose in media. We call it Planning for Purpose.

Planning for Purpose is rooted in our experience in human centred design, workshop facilitation and brand innovation. 

Planning for Purpose distills our thinking into a practical toolkit for growing brands by doing good. Our toolkit breaks down the complexity of social purpose. Of ensuring social purpose is authentic to the brand, connects with the audience, has genuine social impact and most importantly creates commercial success.

Collaborative, playful and creative, the toolkit helps unlock the complexity of social purpose.

If you want grow your brand by doing good, let’s talk about how Planning for Purpose can help you start to do things differently.