Mazen’s strategic planning skills help Mindshare’s business forward. He worked at JWT from 1995-2007 in Saudi Arabia and Dubai, handling multinational clients across the MENA region. He joined Mindshare in 2007, where he was tasked with managing operations in Saudi Arabia. He pioneered a major restructuring effort in order to develop a sustainable client portfolio, upgrade client services, source talent, and drive the expansion of Mindshare digital and business planning offerings. His work has been recognized with Gold and Bronze awards at the Dubai Lynx International Festival of Creativity.