Mindshare Named Media Agency of the Year in MENA

Mindshare was named both media agency of the year and media network of the year at the MENA Cristal Festival in Lebanon last night.

At a packed awards ceremony at the Intercontinental hotel in Mzaar, the media agency picked up the two titles thanks to one Cristal and a raft of silvers and bronzes. Last night’s ceremony honoured winners in the digital, mobile, promo & direct, media, production and innovation categories.

The big winners on the night, however, were TBWA\Raad, which won two grand Cristals and six golds, primarily for its ‘VIP fridge magnet’ for Red Tomato Pizza; JWT, which picked up six Cristals and a grand Cristal across its Beirut, Cairo and Tunis offices; and Leo Burnett, which won three golds via its Beirut and Dubai offices.

The grand Cristal in production went to JWT Cairo for Vodafone’s ‘Let nothing stop you’, while TBWA\Raad took home the media Cristal for its ‘Househunter test drive’ for Arabian Automobiles. TBWA\Raad also won the ‘Future is now’ Cristal courtesy of its VIP fridge magnet. There were no grand Cristals in digital & mobile, promo & direct or branded content.

Other successes included a promo & direct gold for Horizon Draftfcb’s ‘September Christmas’ for Tamanna, and two golds for FP7 Riyadh’s ‘Airport Arrivals’ work for the Saudi Alzheimer’s Disease Association in the digital and mobile category.

The Cristals in film, radio, outdoor, press, print craft, integrated, corporate, PR, and Arabic culture will be awarded tonight.