Mindshare appointed as global media agency for leading tyre manufacturer

Belgium December 9th 2013: Apollo Tyres, Manchester United Football Club’s Official Tyre Partner in UK and India, today announced the appointment of Mindshare, the global media agency network, to its multi-million dollar media account following a competitive multi-agency pitch.

Mindshare was selected for the account, which covers both on and offline media, due to its global reach and its cultural fit with Apollo Tyres and its capabilities in the sports sponsorship arena. The account will be coordinated out of the Mindshare Worldwide office in London by Gera Sulinska, who will become the Global Client Lead for Apollo Tyres at Mindshare.

Commenting on the appointment of Mindshare, Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd said: “While we have been expanding across geographies, the need was felt to have a global agency on board, which will fit in strategically at a global level, and operate on both, regional as well as global levels. We chose Mindshare due to their strategic approach and varied experience of handling clients like Apollo Tyres; and, also for their comfort with sports associations, which was  necessary considering our tie-up with Manchester United Football Club for the Indian and UK markets.”

Gera Sulinska, Apollo Tyres Global Client Lead at Mindshare Worldwide, said: “We’re delighted to be wokring with Apollo to help promote the company around the world. We look forward to forging a great partnership and to helping to grow their business through innovative and adaptive marketing strategies.”

Zenith Optimedia, which was servicing Apollo Tyres in India, is the outgoing agency.


For further details contact:

Rohit Sharan at Apollo Tyres, +91 124 2721000,

Greg Brooks at Mindshare Worldwide, +44 (0) 7826


Apollo Tyres Ltd is a high-performance company and the leading Indian tyre manufacturer. It is built around the core principles of creating stakeholder value through reliability in its products and dependability in its relationships. The company has four manufacturing units in India, four in Southern Africa and one in the Netherlands. Apollo's subsidiary companies are Apollo Tyres South Africa Pty Ltd (previously known as Dunlop Tyres) and Apollo Vredestein BV in the Netherlands. India, South Africa and Europe are the company’s three domestic markets from where products are exported to over 100 countries. In each of the domestic markets the company operates through a vast network of branded, exclusive and multi-product outlets.


7 Institutional Area, Sector 32, Gurgaon 122001, India. T: +91 124 2721000


Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part ofGroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.


GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.