Passionate about new media, Jean-Michel Depasse entered Mindshare after finishing a university thesis about 'online advertising'. 11 years later, he built his experience on prestigious clients such as Ford, Volvo, Unilever, Nike, IBM, StepStone, National Lotery, Kraft, Luminus, Base or Land Rover.
Along these years he also had the opportunity to create new fields of expertise dedicated to Mindshare; Online advertising, Search marketing, analytics and today Mobile & Social marketing. 10 years at the Board of IAB Belgium and at the technical commission of CIM Metriweb, he won an EMM award in 2003 for Land Rover. Besides, he is in charge of cursus for IAB, GRP and ICHEC.
Mindshare, Research & digital from 1999 to 2001 and Head of digital from 2001 to 2009, Jean-Michel Depasse is nowadays the Digital & Invention Director for Mindshare.