Gino Baeck is CEO of Mindshare Belgium & combines this passionate job with the role of CEO GroupM Belgium, Board member of the CIM, Board member of UMA and Lecturer at EMS/EHSAL Management School, GRP & UBA.
He has 19 years of experience within communication: he started his career at De Persgroep - one of the major media companies in Belgium - as Product Manager. After 1 year he moved to Sanoma Media, where he started as Sales Manager. 2 years later he was promoted to Supervisor of all New Projects within this sales house and stayed on board at Sanoma for 6 years. His broader passion for media brought him to Mindshare in 2001. After being carefully watched on an international level, and eight years of loyal service, Gino was promoted to CEO of Mindshare Belgium in 2009.
Team members describe him as visionary, hands on, agile, enthusiastic & engaged. One of Gino’s strong assets is the ability to spot, recruit and foster talent.
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