Local Team

Bart De Pauw

Bart De Pauw

Bart DE PAUW is partner Business Planning Mindshare and Maxus since April 2016. He began his career in 1989 in the media department of the TNS Group in Belgium. He spent about 7 years in media market research (TV, Radio, Print and Outdoor). Another 7 years he was COO of OMG Belgium. Before coming to Mindshare/Maxus he was mainly active at different sales houses as a marketing director. Around 8 years he defended the TV and Radio stations from both private and public broadcasters in the North as well as the South of the country (RMB, VAR and Medialaan). Between 2011 and 2015 he was Marketing Director at Sanoma Belgium, helping realising the digital transformation. Bart is the founding father of different award winning research projects : CHOICE at OMG, DIVA at VAR, the Sanoma Engagement Research as well as Sanoma’s BrandCompass. Bart is also lecturer at the GRP Media School.