East meets West

Larger populations, bigger budgets and ambitious brand mean ‘the East’ has arrived on the global stage. The question remains can ‘the West’ adapt to a new global paradigm and what can each learn from each other as we create one global marketplace for brands?

Areas within EAST MEETS WEST: Storytelling in the East, Diversity in the East, East’s impact on Brands, Diversity, CSR, Environmental, AI Innovation & Tech