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POV: Facebook Voice Assistant

POV: Facebook Voice Assistant

News | Posted 18th April 2019

Mindshare Point of View: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. The story, was broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters.

POV: Facebook Brand Safety: Inventory Filters

POV: Facebook Brand Safety: Inventory Filters

News | Posted 12th April 2019

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.

POV: Snap Inc’s First Partner Summit

POV: Snap Inc’s First Partner Summit

News | Posted 5th April 2019

Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform.

POV: Apple Event 2019

POV: Apple Event 2019

News | Posted 28th March 2019

This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Pay prior to the upfront season.

POV: EU Article 13 Copyright Laws

POV: EU Article 13 Copyright Laws

News | Posted 28th March 2019

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

POV: Google's Stadia

POV: Google's Stadia

News | Posted 22nd March 2019

Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.

POV: SXSW Interactive 2019

POV: SXSW Interactive 2019

News | Posted 15th March 2019

Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.

POV: ITP2.1

POV: ITP2.1

News | Posted 15th March 2019

Mindshare Point of View: Apple has released the latest specifications of its Safari tracking controls called ITP2.1 (aka Intelligent Tracking Prevention - part of WebKit, which is the open source browser engine that powers Safari).

Mindshare platziert sich beim Frauen-Karriere-Index unter den Top 10 Unternehmen!

Mindshare platziert sich beim Frauen-Karriere-Index unter...

News | Posted 12th March 2019

Großartige Neuigkeiten passend zum Weltfrauentag am vergangenen Freitag. Mindshare Deutschland ist unter den TOP 10 der Unternehmen, die den diesjährigen FKi in Deutschland anführen.

POV: Instagram's New Branded Content Ad Units

POV: Instagram's New Branded Content Ad Units

News | Posted 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

POV: Pinterest Updates 2019

POV: Pinterest Updates 2019

News | Posted 8th March 2019

Pinterest recently announced a new way to showcase products on the platform by introducing catalogs, after a successful beta period back in 2018.

POV: Mobile World Congress 2019

POV: Mobile World Congress 2019

News | Posted 1st March 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...

POV: Facebook Campaign Budget Optimisation

POV: Facebook Campaign Budget Optimisation

News | Posted 22nd February 2019

Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Advertisers can currently allocate budget at Ad Set level, however, now budgets will be moved to Campaign level allowing Facebook’s algorithm to automatically distribute budget to the best performing Ad Sets.

POV: Spotify Podcast Acquisitions 2019

POV: Spotify Podcast Acquisitions 2019

News | Posted 15th February 2019

Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to see the termination of accounts and users that use ad blockers.

POV: Quarterly Earnings Roundup

POV: Quarterly Earnings Roundup

News | Posted 8th February 2019

It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know.

POV: Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

POV: Facebook Integrates Instagram, WhatsApp and...

News | Posted 1st February 2019

Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.

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