News

Mindshare Point of View: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. The story, was broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters.

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.

Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform.

This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Pay prior to the upfront season.

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.

Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.

Mindshare Point of View: Apple has released the latest specifications of its Safari tracking controls called ITP2.1 (aka Intelligent Tracking Prevention - part of WebKit, which is the open source browser engine that powers Safari).

Großartige Neuigkeiten passend zum Weltfrauentag am vergangenen Freitag. Mindshare Deutschland ist unter den TOP 10 der Unternehmen, die den diesjährigen FKi in Deutschland anführen.

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

Pinterest recently announced a new way to showcase products on the platform by introducing catalogs, after a successful beta period back in 2018.

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...

Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Advertisers can currently allocate budget at Ad Set level, however, now budgets will be moved to Campaign level allowing Facebook’s algorithm to automatically distribute budget to the best performing Ad Sets.

Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to see the termination of accounts and users that use ad blockers.

It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know.

Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.