Authenticity

Authenticity

Homepage | Posted 24th June 2019

Authenticity

Human AI and the Personalisation of Customer Experience

Human AI and the Personalisation of Customer Experience

News | Posted 24th June 2019

Written by Elizabeth Lor In line with the themes “New Digital Era” and "Commerce", the ‘Human AI and the Personalization of Customer Experience’ session not only highlights AI as a big industry trend but showcases a prime, barrier-breaking example of its use. Taking the stage was CEO of prestige skincare brand SK-II and co-founders of...

Commerce and Happiness

Commerce and Happiness

Homepage | Posted 20th June 2019

Commerce and Happiness

Power of creativity and brand inclusivity

Power of creativity and brand inclusivity

Homepage | Posted 19th June 2019

Power of creativity and brand inclusivity

Pre-Cannes POV

Pre-Cannes POV

Homepage | Posted 12th June 2019

Working for a Tech B2B client can mean stringent campaign parameters – acquiring sales-ready leads with the intent to purchase big ticket enterprise solutions. Developing effective content and communication becomes even more crucial – not only in compelling an initial engagement but to nurture and ultimately convert the right user. The Cannes...